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  1. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    No matter the situation you encounter, whether it's a harsh comment on a blog or a crisis over on social media, strive to be honest, explain the facts, define your position and take responsibility. And no doubt each person brings their own...

  2. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    By getting out and speaking, writing, guest posting, and even having an active social media presence, you're raising your profile. Develop a micro plan:Develop a brand plan that includes a column on a high-profile publication like Forbes, regular...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. Updating your site with new content isn't enough to successfully...

  5. Why SEO Can't Reside in a Silo

    Social media and email marketing are excellent tools for encouraging repeat purchases. Having a strategy in place for acquiring your customers' email addresses and incentivizing them to find you on social media is key, and will amplify the overall...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different hashtags. As Twitter users adopted hashtags as a normal part of the Twitter conversation, in a typical fashion to Twitter...

  7. How Vine Has Changed the Video Landscape in Just 12 Months

    This makes sense as more brands invest in supplementing their Vine launches with paid media, which will in turn drive more shares. Vine will become instrumental for brands looking to capitalize on real-time video marketing opportunities at tent...

  8. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. I've been thinking about our marketing campaign, and here it is! Earlier that day, Don asked Lisa to develop a content...