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  1. How to Build an Analytics Package to Measure Off-Site Content Distribution

    You can actually create a pretty basic version of a tracking software using Google Spreadsheets. Because of this we define "analytics" as the software that gives us this insight, however true analytics is the system by which we measure any data or...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for...

  3. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    With little more than a smartphone and some video editing software, a small business can produce a video with a limited budget that can be uploaded to YouTube for free. From there they can share the videos on their websites, social media profiles...

  4. Top 5 Reasons Against Implementing a Tag Management Solution

    Many companies offer tag management for free, including Google and most of the bigger analytics software companies such as Adobe, Webtrends, etc. Tag management software essentially injects code into our website, how can we trust that our website...