SEO News

Drive Engine Optimization

RSS
  1. SEO for Startups & New Businesses: An 11 Step Plan

    This is too much ground to cover in detail in this one guide, but here are a few helpful optimization resources: Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews...

  2. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    These numbers are continuing to rise," said ShopVisible, "and businesses that do not act on mobile site optimization in 2014 may miss out on revenue potential. Online retailers continue to use traditional advertising (online and offline) to drive...

  3. Why SEO Can't Reside in a Silo

    Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, SEO is often perceived as a silver bullet for business owners looking to drive traffic to their website and...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. As the lines blur between website user experience, publishing content, sharing on social media...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    We all know that optimization for search isn't really free. Even these organizations rely upon some level of organic search engine traffic. The annual summit came just days after Google moved entirely to secure search, turning Google keyword data...