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Drive By Downloads

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  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Ebook Downloads or Other Micro-Conversions You'll be able to see how many of your ebook/whitepaper downloads or other micro-conversions fare in the grand scheme of things. More importantly, what decisions have you been able to drive in your...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. GOAL: Drive More Web Traffic, Reduce Ad Costs social referral clicks to website X...

  4. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Downloads on your site. Don't focus on one area for running your Google Grants campaigns – think about your organizational goals and get creative to use your account to drive any of the following: It's astonishing how many nonprofit organizations...

  5. Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More

    It measures App marketplace downloads, including: However, using events, you can track in-app mobile ad clicks, in-app sales, and other micro conversions like phone calls, emails, and file downloads. Which acquisition channels help drive better app...

  6. Google Search Warns Users of Bad Websites 12-14 Million Times Daily

    While we see socially engineered attacks still trailing behind drive by downloads in frequency, this is a fast-growing category likely due to improved browser security. Somewhere between 12 million and 14 million Google searches every day trigger...