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Drive By Downloads

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    And some of those third-party sites are aggressive with their own tactics (and some even have malware problems, viruses, risky downloads, and more. I’ve come across many examples of heavy sales landing pages, irrelevant content (based on the...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Ebook Downloads or Other Micro-Conversions You'll be able to see how many of your ebook/whitepaper downloads or other micro-conversions fare in the grand scheme of things. More importantly, what decisions have you been able to drive in your...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. GOAL: Drive More Web Traffic, Reduce Ad Costs social referral clicks to website X...

  5. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Downloads on your site. Don't focus on one area for running your Google Grants campaigns – think about your organizational goals and get creative to use your account to drive any of the following: It's astonishing how many nonprofit organizations...

  6. Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More

    It measures App marketplace downloads, including: However, using events, you can track in-app mobile ad clicks, in-app sales, and other micro conversions like phone calls, emails, and file downloads. Which acquisition channels help drive better app...

  7. Google Search Warns Users of Bad Websites 12-14 Million Times Daily

    While we see socially engineered attacks still trailing behind drive by downloads in frequency, this is a fast-growing category likely due to improved browser security. Somewhere between 12 million and 14 million Google searches every day trigger...