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Drive By Download

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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.

  2. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. We demonstrate every day that we can drive traffic from social media channels to brand sites...

  3. Why You Need to Own Your Data & Digital Assets

    Bad news: You may have to do a little research, as the platforms occasionally modify how to successfully export or download of connections made on their platform(s). If you don't own the data, you no longer "drive the bus," and are at the mercy of...

  4. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    If you’ve been impacted by Penguin 2.1, you need to download and analyze your inbound links, flag unnatural links, remove as many as you can manually, and then disavow what you can’t remove. After your Penguin work has been completed, keep your...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call in-app ads, and extensions for offers, calls, location, and more. He demonstrated that even small changes in bids can drive large changes in volume.