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Drive By Download

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  1. Why You Need to Own Your Data & Digital Assets

    Bad news: You may have to do a little research, as the platforms occasionally modify how to successfully export or download of connections made on their platform(s). If you don't own the data, you no longer "drive the bus," and are at the mercy of...

  2. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    If you’ve been impacted by Penguin 2.1, you need to download and analyze your inbound links, flag unnatural links, remove as many as you can manually, and then disavow what you can’t remove. After your Penguin work has been completed, keep your...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call in-app ads, and extensions for offers, calls, location, and more. He demonstrated that even small changes in bids can drive large changes in volume.

  4. 21 Ways to Scale Content Promotion for Maximum Exposure

    Add a "Tweet for free access" button and get folks to share your content with their audience in trade for a free download. What’s more, well-optimized (and linked to) content can drive passive traffic for the life of the asset (key for scalability).

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    They DVR their favorite programs and fast-forward through the commercials; or, they simply download the shows they want to see from pay-per-view, Netflix, Apple TV and other digital mediums. She enthuses, "We launched TrueView video ads in test...

  6. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Is it driving to a product download (which is too aggressive) when it should be a free report or newsletter signup? Now you want to audit and evaluate each of those pages and the keyword queries that drive traffic to them and see what improvements...