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  1. Landing Page Optimization: How to Identify Testing Opportunities

    This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the...

  2. Twitter Pulls the Posterous Plug: How to Move Your Content to WordPress

    You'll receive an email as soon as your backup is complete, and you can go download a zip file. Next, you'll have to upload the posterous.xml file included in the download from Posterous. It's like the difference between renting a pickup truck and...

  3. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    Their handbook is free to download and available on their Zero Moment of Truth blog. Since they announced the transition to a paid model for Product Search results in May, Google has worked hard to drive merchants to the new program.

  4. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    The complete State of Search Marketing Report 2012 is available to SEMPO members to download from their SEM Research page. Agencies practicing SEO are most often using it to generate leads and drive traffic to the client website, said respondents.

  5. Social Good in SEO: Conductor Foundation SEO Grant for 2013 Open

    To apply for the Conductor Foundation 2013 SEO grant, download the application form here and email the completed form to [email protected] Diana Boric, VP of Marketing and Communications at Housing Works, said of the grant, “With access to...

  6. Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More

    How many opened after download. You can now go from signup to download in three clicks. Which acquisition channels help drive better app purchases. Google announed today that Analytics users can create a tracking profile that specifically tracks...

  7. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    Download the full Searching Beyond Search report from Magnetic for more insights. Data is going to drive marketing strategies across platforms –are consumers searching, interacting and navigating through sites on mobile differently than on their...