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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Google Drive Subdomain Example Take a look at what might be considered the longest advanced Google search ever: site:google.com/drive/ -site:docs.google.com -site:picasaweb.google.com -site:developers.google.com -site:support.google.com -site...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Google now gives the ability to prioritize certain products or segments within the campaign so that retailers can drive traffic to those products without the complexity of having to adjust bids up and down to hope that they might trump others.

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Now that your product listing page is well set up it’s time to up the ante and drive a lot of targeted traffic to generate sales. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option...

  4. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. This week, Twitter share another one of those stories.

  5. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the psychological reasons for what concepts...

  6. So... You Think SEO Has Changed?

    SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be for a long, long time, if ever). Understanding which keywords are targeted, which keywords drive conversions...

  7. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    You drive the conversation by identifying trends, formulating well thought-out points, and taking them to highly visible venues to begin to share. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam...