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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Again, think about the user and what will drive strong engagement. And I’m here to tell you that excessive pagination can drive users crazy, while also yielding horrible engagement signals. Trying to click through 30 component pages on your mobile...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    However, "extra context from mobile is moving [advertisers] from being reactive to predictive to drive campaigns to a better place. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according...

  3. Introducing the Local Marketing Adoption Curve

    By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant, and engaging in the eyes of their consumers and, ultimately, drive customer acquisition...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Keep in mind that content marketing is not only intended to drive new customers, but is intended to encourage repeat customers as well, an area where email marketing is very effective. Have you stopped to think that the same great content you’re...

  5. Drive Your Clicks In-Store With Local Inventory Ads

    Being present in this space helps to drive that click to your store. The intention of these campaigns is drive to store; they are likely to drive very different results to normal shopping campaigns. As well as the price, title, and image, these ads...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    There’s one big opportunity for efficient content optimization that will drive more performance in the long run, and it’s centered on giving content creators the tools they need. However, the path we’ve been on is coming to an end.

  7. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    The last thing you want to do is drive users from Google organic to thin pages, broken pages, pages with serious ad problems, etc. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in...