It got thousands of shares on Facebook and Twitter, and worked incredibly well to drive people to the Mint website. Often the curiosity factor of a completely different topic can drive a lot of clicks and shares.
Any hacker can exploit these holes in your security to read the entire contents of your hard drive, including confidential client information, your financial reports, your credit card information, and much more.
Bringing people together in Drive – Google Enterprise BlogGoogle Drive gets social features: Google+ profile pictures and chat button. One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an...
Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around content creation, consolidation, and production. Good SEOs are perceived as being high-ROI, technically capable...
Eighty-four percent of 700 business leaders, entrepreneurs, and marketing professionals believe there is a correlation between an influencer’s reach and their ability to drive action, according to the study.
A video can be much more engaging to tell your story with and drive the foot traffic in to sell your wares rather than just a text story on a webpage. Competing with the big names, giant retailers, and pop up chains can be a tall measure for any...
The right audience can drive higher ROI. Full Disclosure: I work for Bing Ads as an Evangelist. This means I am constantly bombarded with fantastic information I think we should share instead of keeping locked up.
Businesses that depend on affiliates to drive traffic and sales will need to first find a new network to manage their accounts and then notify affiliates of the new network, so that affiliates can sign up.
And we all need more quality ad opportunities to drive performance. The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. We all know the outcome, using a mixture of familiar terms with...
It's doubtful that it will drive an audience of more than 23 million like the NCAA tournament did, though; maybe next year, MTV. It has finally come to a close with the University of Louisville Cardinals capturing the title over the University of...
And how should media companies leverage their existing audiences to drive viewership to a new channel? YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
The following framework simple but extremely powerful in identifying the actual gaps in performance and providing simple direction on how to solve these gaps and drive for improvements. While I was scrambling to finish some last-minute handover...
Google's tool handles data from Blogger; Contacts, Drive, Gmail, Google+, Pages, Picasa Web Albums, Google Voice and YouTube. Google has introduced the Inactivity Account Manager to let users opt to delete their data upon their death.
These tips, tools, and code tricks to enhance the mobile user experience and drive more conversions. Getting the mobile experience wrong can be deadly to your bottom line. You don't turn off customers with a bad mobile site and lose them to a...
As the organizational maturity increases and data-drive decisions become more prevalent, questions become tougher and tougher to answer without the help of expensive technology or increased labor resources.
For example, don't just say, "here's a page that has a high bounce rate and I want to drive more conversions. If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not...
Drive traffic to your website. Here's a very condensed breakdown of the top five factors that drive Google's local search algorithms: Helping to drive relevant traffic and generate more qualified leads, now is the best time to do the "Localmotion...
You can also utilize video ads to drive brand awareness and achieve product visibility. However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. To avoid crashing and burning on the GDN you need...
What combinations of messages drive the best performance and quality? Infographic: How to Drive Better Brand Engagement on Twitter – Yahoo Advertising Solutions Bing hits back on AdWords enhanced campaigns.
