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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search strategy. But it can be a difficult area to manage, especially if your business has thousands of SKUs...

  3. Bing Ads Launches Close Variants for Broad Match Modifiers

    We are confident that this feature will help to drive more highly qualified click volume to your campaigns," writes Microsoft group program manager Matt Bisson in the post. Bing Ads says it is launching close variants for broad match modifiers in...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The ultimate goal of search marketing is to identify profitable keywords (that drive sales or calls) and maximize the volume you can get form these keywords. Most of the time the keywords that drive online sales or leads are the same keywords that...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It can also be very valuable to think not just about your new editorial pillars but also how you may play on the psychological triggers of your audience to drive purchase, or click-through in the case of digital content.