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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This hybrid approach is something brands may choose to create a unique experience for their most important landing pages where they are trying to drive conversions. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says...

  2. Mobile Advertising Measurement: Winning the Long Game

    It's important to note that the goal is to drive quality users, not just installs. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Product Listing Ads will continue to gain popularity and drive shopping performance. School may have just got out for some, but that doesn't mean search marketers can take a break. The back-to-school marketing season is in full swing according to...

  4. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Let that business objective drive your decisions. Last month I posted an article that looked at the...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  6. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    This recipe is guaranteed to drive low dwell time and a nasty hangover. And that impact has been fascinating to analyze. Once I heard the official announcement from Google's Matt Cutts, I began to dig into sites that had been impacted by Panda 4.0.

  7. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With mobile consumers looking to make decisions quickly and locally, mobile is also serving as a tool to drive in-store activity. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom...