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Drill Down

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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Once you better-understand the percentages, you can drill into the search queries and top landing pages from mobile traffic. The report will show you the total sessions broken down by desktop, tablet, and mobile.

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    With the standard ABC Summary report showing the key metrics and the ability to drill down into Site Usage or Conversion data through the links above the graph, you can find out how people of different ages digest your content and convert in such...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you utilize loose match types like broad match or broad match modified, you should drill down the exact match variations that are truly driving the most valuable traffic. Once you have a process down for regularly expanding your keyword list...

  4. How to Use Google Analytics Site Search Reports

    All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill into the most relevant report for your site. To set this report up, navigate to the Admin, then the View...

  5. How Can Good PPC Managers Become Great PPC Managers?

    There are a million ways to improve PPC accounts, but one simple way is to drill down to the keyword level of the campaigns. It's our job to boil down the results in a language they "get" – and that usually means tying it back to the business.

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    With this report, you can drill into the referrals to see exactly which ones are driving most of the traffic to your competitor. We break the spying down into three components: Another good free data point is SimilarWeb which breaks down your...