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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    With this report, you can drill into the referrals to see exactly which ones are driving most of the traffic to your competitor. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know...

  2. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Drill down and define your goals and the customers you love to work with. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the...

  3. Google AdWords Adds Consumer Rating Annotations

    With consumer rating annotations, when people click on an ad's rating, they can drill down into a more detailed view of rating scores. You may already be familiar with Google's Consumer Surveys. If you've been wondering what Google intends to do...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    This is a great feature that documents your publish history, while enabling you to drill into each version you created in the past. Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively...

  5. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    If I drill into this deeper, Google shows me that by tripling my budget from $15 to $45 triples by impressions and clicks. Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search...

  6. Expanding from Local to National SEO with Google Trends

    Toggle to the City view to drill down to the local levels. It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. The question is, how many people are using it to its fullest potential?

  7. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Once again, you can drill deeper into the traffic sources by isolating subscriber-only data to better understand their viewership trends. YouTube has been steadily improving their analytics reporting over the past several months.

  8. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    When you really drill down, the differences are quite obvious. There's a lot of speculation about the value of guest blogging. Many guest blogs don't have the highest of standards, and could be seen as paid links in the eyes of Google, rather than...

  9. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    However, in the spirit of making data available to the entire organization, the new 'Audience Overview' user interface provides segmentation of data the way users want to see it and the ability to drill deeper into audience reports.