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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    With the standard ABC Summary report showing the key metrics and the ability to drill down into Site Usage or Conversion data through the links above the graph, you can find out how people of different ages digest your content and convert in such...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you utilize loose match types like broad match or broad match modified, you should drill down the exact match variations that are truly driving the most valuable traffic. If you've been managing pay-per-click campaigns for a while, you probably...

  3. How to Use Google Analytics Site Search Reports

    All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill into the most relevant report for your site. If your website has a search bar, you need to ensure you’re...

  4. How Can Good PPC Managers Become Great PPC Managers?

    There are a million ways to improve PPC accounts, but one simple way is to drill down to the keyword level of the campaigns. I recently read a post by author Greg McKeown on LinkedIn about the difference between successful people and very...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    With this report, you can drill into the referrals to see exactly which ones are driving most of the traffic to your competitor. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know...