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  1. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    For Nordstrom, optimizing the women's wrap dress category to also catch several variation types – print, stripe, belted – allows the single wrap category to stand on its own at the top of results for terms like “print wrap dresses” and “lace wrap...

  2. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    Google’s search volumes for 2012 confirm the same popularity for “colorblock dress. She picks up her iPad, and types in a featured dress style, “colorblock dress. As proof of cause and effect, Google AdWords Keyword Research Tool illustrates that...

  3. Make the Most of Your Social Media Interactions: 9 Tips

    Whether you’ve been to a club before or not, chances are you know what the standard dress code will be. Have you ever woken up after a night out with new numbers in your phone under names like “Ryan from concert”, “Sarah Cute Dress”, or “April Sam...

  4. How to Create a Content Calendar to Correlate SEO Results

    Here, there are dead ends like ‘Gangsters and Molls’ (apparently the most popular type of fancy dress party) but there are also areas that would be worth building out further, either by simply thinking up articles now, or by extending the keyword...

  5. Chic Engine Helps You Find That Dress You Saw on Pinterest

    What does breast cancer screening have to do with fashion? More than rubber bracelets or ribbon broaches. Adrian Rosebrock, from Catonsville, Maryland, has put into action insights from his day job as a developer at the National Cancer Institute...

  6. Google Doodle Marks Spring Equinox with Logo by Finnish Fashion House

    In 1960, Jacqueline Kennedy posed on the cover of Sports Illustrated in a sleeveless red Marimekko dress, propelling them to instant icon status in the fashion world. Google marked the first day of spring 2012 by transforming their search homepage...

  7. FTC on Mobile Apps: Will Android, Apple Please Think of the Children?

    In August 2011, W3 Innovations, LLC, doing business under the less-than-encouraging moniker Broken Thumbs, settled with the FTC on charges that it violated the Children’s Online Privacy Protection Act (COPPA) and the FTC’s COPPA Rule by illegally...

  8. Ask's Top Question in 2011: Was Kim Kardashian's Wedding Fake?

    Kate Middleton: Who made Kate Middleton's wedding dress? Each year here at Search Engine Watch, we wait with bated breath for the top searched lists to come out. Sometimes insightful and often hilarious, the lists give an overview of the topics and...