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  1. Mobile Marketing: Connecting With Your Audience on the Move

    This is a dream use case of digital marketers today, as their ultimate goal is – and has always been – to reach the right person with the right message at the right time. Mobile marketing is bringing consumers and marketers closer to that dream.

  2. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    I was inspired to not give up my dream of becoming a famous YouTube star. Don’t wait until you’re 22 and looking for a job. If the students remember that one lesson, then I have done my job! I liked hearing how much you love your job, and love to...

  3. 4 Ways to Rethink a Facebook Advertising Campaign

    For example, a travel aggregator might create a “plan the trip of your dream” contest where entrance is contingent upon the Like. Incentivize Offers: “Like us to get updates about our products and services” just isn’t going to get the job done.

  4. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    When you were a kid, what was your biggest dream, and how do you feel about that dream now? Our paleo dieter is a male, age 30-44, with a college degree and a white collar job. Kevin kind of realizes that his job and lifestyle are decidedly “un...

  5. Valentine's Day 2012 Google Doodle Animates Tony Bennett's ‘Cold, Cold Heart’

    In the background, Bennett croons, “I tried so hard, my Dear, to show that you’re my every dream. It’s a thrill to have my first No.hit, the magnificent Hank Williams song, ‘Cold, Cold Heart,’ be used in the Valentine's Day Doodle and I want to...

  6. On a Slow Search News Day: My Google Sauce Dream

    Find Your Dream Job with the New SEW Job Boards So it is with great pride that I share with you a dream I had involving Google last night. I have no idea what this means, dear reader, so I'm accepting dream interpretations in the comments.

  7. Assembling Your Landing Page Optimization Dream Team, Part 4

    They're often detail-oriented and keep track of a large number of operational details and procedures related to their job duties. In my last three columns, I described some key roles necessary for a successful landing page optimization program: the...

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