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  1. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Those creating them are drawing on countless years of experience and audience understanding and the process of pulling them together is science. "There comes a time in every rightly constructed boy’s life that he has a raging desire to go somewhere...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    My all-time favorite tweet, as with many other marketers, was the one from Lufthansa, which showed a drawing of the World Cup trophy stating, "The best extra weight we've ever carried. Even if you aren't a soccer fan ("football" to the rest of the...

  4. EU Commissioner Hints at YouTube Probe After Google Investigation

    The current investigation is probably drawing to an end," he added. The European competition commissioner Joaquín Almunia has suggested that when he completes his antitrust investigation into Google, he might follow it with a YouTube study.

  5. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    When I learned millions of people die from not having clean water and that most of them are children, that's when I decided what my drawing would be," she told New York Daily News. She was a national finalist in the 2013 contest, for this drawing...

  6. Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist

    The Google Doodle features a black and white drawing of Hepburn, while the pink background shows her playing with underprivileged children, a cause that was important to her and one that she dedicated her later life to as a Goodwill Ambassador of...

  7. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Another thing drawing new blood into SEM is the relatively low barrier to entry, according to Safran. The new SEMPO 2013 Salary Survey, in partnership with ClickZ, showed that the average salary for search professionals decreased from $75,543 to...

  8. Google Doodle Honors Social Work Pioneer Jane Addams and Hull House in Chicago

    The Doodle depicts a pastel drawing of Hull House in Chicago, showing children being educated, being cared for by a physician, and celebrating the arts. A Google Doodle today celebrates one of the pioneering United States social workers, Jane Addams.

  9. How to Create Great Content: Start by Creating Content for Yourself

    The new one might be considered passive – the moth drawn to the light – but it has the potential to be far more powerful because it is the quality of content that is organically drawing the audience to consume and share, rather than the marketing...