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  1. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Another thing drawing new blood into SEM is the relatively low barrier to entry, according to Safran. The new SEMPO 2013 Salary Survey, in partnership with ClickZ, showed that the average salary for search professionals decreased from $75,543 to...

  2. Google Doodle Honors Social Work Pioneer Jane Addams and Hull House in Chicago

    The Doodle depicts a pastel drawing of Hull House in Chicago, showing children being educated, being cared for by a physician, and celebrating the arts. A Google Doodle today celebrates one of the pioneering United States social workers, Jane Addams.

  3. How to Create Great Content: Start by Creating Content for Yourself

    The new one might be considered passive – the moth drawn to the light – but it has the potential to be far more powerful because it is the quality of content that is organically drawing the audience to consume and share, rather than the marketing...

  4. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    Since the customer has already demonstrated purchase intent by walking into the store, these endcaps can prove to be valuable marketing expenditures by drawing a ready-to-buy customer to your brand. The holiday retail season is upon us and once...

  5. 5 Ways to Make Web Analytics Data More Insightful

    Analyze the Significance of Your Data Before Drawing Conclusions Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data, which can be easily tripled for media companies.

  6. Holiday Season Search Trends of Top U.S. Retail Brands

    The holiday shopping season happens inevitably every year, drawing the public into the appeal of the top retail brands within the United States. Evaluating the Internet marketing efforts, trends, and budgets of these brands proves to be quite...

  7. Research & Thought Leadership: Top 10 Content Creation Ideas

    This is a great opportunity for showcasing your expertise and drawing attention to your next public event. The search engines and major social media channels are rapidly evolving. The data that search engines are now able to extract from link...