For those of you who totally and completely honestly finish the survey, we will enter you into a prize drawing to win a Platinum Pass to an SES Conference of your choice, plus 3 runner-up prizes of a $50 Amazon Gift Card.
A June 2012 report by Forrester for affiliate marketing platform Rakuten LinkShare found that affiliates are profitable for advertisers, drawing new customers, often triggering reconsideration and closing the sale.
Acting as a showcase for quick and relevant information (and pretty pictures) depending on the intent of the query, users are conditioned to check out the contents of the feature area effectively drawing attention away from other components of the...
In this section of the session, Odden highlighted a number of creative content examples, such as Tom Fishburne, who started drawing cartoons on the backs of Harvard Business School cases. TopRank Online Marketing CEO Lee Odden presented his SES...
Include social share buttons on the page to make it extra easy for people to enter the drawing. Google’s Penguin and Panda algorithm updates put an end to the effectiveness of old, unnatural and manipulative tactics that worked well temporarily.
Since the customer has already demonstrated purchase intent by walking into the store, these endcaps can prove to be valuable marketing expenditures by drawing a ready-to-buy customer to your brand. The holiday retail season is upon us and once...
Analyze the Significance of Your Data Before Drawing Conclusions Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data, which can be easily tripled for media companies.
Whether you work for an agency trying to make a sale or on an in-house team tired of not drawing leads, taking a look at your Google Analytics data with this 10-minute drill down on what organic is doing for you can make a great impact.
The holiday shopping season happens inevitably every year, drawing the public into the appeal of the top retail brands within the United States. Evaluating the Internet marketing efforts, trends, and budgets of these brands proves to be quite...
This is a great opportunity for showcasing your expertise and drawing attention to your next public event. The search engines and major social media channels are rapidly evolving. The data that search engines are now able to extract from link...
Mayer’s speech is already drawing criticisms, despite the fact it was meant as an internal staff meeting and not a presentation to investors. Yahoo CEO Marissa Mayer laid out her vision for the future of Yahoo for employees yesterday, some of whom...
Drawing Curves in Art Kids of all ages are trading in their swimsuits for backpacks and heading back to class. Now that summer vacation is behind us and a busy Q4 lies ahead, it’s as good a time as any for search marketers to crack open the books...
Collective intelligence and drawing from wikis or open source has its drawbacks, though; we saw a few weeks ago that Knowledge Graph results have serious lag time when bringing back queries that should show recent events or updates.
Back to the Drawing Board: The Brand as Publisher It is a mantra that is heard often, but increasingly it is becoming a reality for marketers. As the search engines continue to evolve their algorithms, the technical SEO tactics of yesterday no...
As things stand now, it seems Twitter is willing risk drawing the ire of their developer community, so long as they can more tightly control the user experience. As of June 29, users can no longer post updates to LinkedIn from popular microblogging...
If you aren't drawing attention to your work, people aren't going to see it. For their trouble, enter them into a drawing where one lucky winner gets a discount on the next month's agreement. For example, if you "like" your business on Facebook...
Color: All, Black All, Photograph, Clipart, or Line drawing Just a day after a completely redesigned Yahoo Image and Video Search experience came out, Bing has announced their own new Image Search, complete with larger thumbnails, hover-over...
Part of the challenge of drawing insight from your website traffic data is being able to check it on a regular basis. If you’re a typical website owner/manager or marketer you probably often find yourself clicking through Google Analytics, digging...
Drawing upon the massive corpus of user data collected via Chrome, Google+ and DoubleClick (just to name a few), Google will be able to make far more accurate inferences about the “quality” of content moving forward.
It’s no surprise that YouTube is the clear leader in the online video market today, easily drawing 146 million viewers in March 2012. Earlier this week, comScore released a report entitled Surviving the Upfronts in a Cross-Media World, a guide for...
