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Dramatic Performance

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  1. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    In several dramatic examples, we found CPG brands whose top keywords seemed to have little if anything to do with the product itself and would actually put the brand in competition with advertisers outside of its CPG category on the search engines.

  2. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    In addition, a new multi-line graphs allow you to compare the performance of up to 25 videos, channels or geographies over time in a number of reports. But, the significant growth in the number of top YouTube Partners who are making six figures a...

  3. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    We have a combination of tremendous consumer demand with favorable performance. Cost per click on mobiles were lower in 2011 than for desktops, so for advertisers, that means mobile is a very favorable environment from a performance perspective.

  4. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    The solution is more economical and growing in popularity, as copywriters are rewarded for their ad performance, rather than paid upfront or per ad. We experienced dramatic improvements in click-through rates, revenue and costs per acquisition...