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Dr Siddharth Shah

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  1. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Siddharth Shah, Director of Analytics with Adobe Digital Marketing Business, told us, “With the growing impact of social as a marketing channel as well as the rapid increase in mobile device/tablet usage, the average consumer touches more devices...

  2. This Holiday, Money Really Will Buy Happiness For Paid Search Advertisers in Retail

    Siddharth Shah Director, Business Analytics of Efficient Frontier makes the interesting point that ROAS is a deceptive metric and there are potentially more lessons to be learned. However, Dr. This week, all the large paid search platform providers...