Pepper, Mountain Dew, Sprite, Fanta, Fresca, Mr. You type Coke, Pepsi and 7Up, and the system reminds you of Dr. Sets identified groups of related items on the web and used that information to predict relationships between items.
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Ad Age Digital: You're launching with Dr Pepper as an advertiser. Given how advertisers behave on TV, maybe it's time for them to lighten up. There are risks and just rewards when advertising online, in the user-controlled world.
