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  1. Facebook Home Hits 500,000 Downloads, Getting Negative User Reviews

    Despite mostly negative reviews from users, Facebook's custom Android user interface Facebook Home has surpassed 500,000 downloads. According to Evans, Facebook Home passed 500,000 downloads from the Google Play store on Sunday, noting that the app...

  2. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    You do have to consider the incremental downloads and revenue you can gain from internationalization and localization strategies, but initial studies are showing that localization will be a smart investment for expanding your app installs and...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  4. 14 Tips on How to Become a More Efficient SEO Professional

    Time spent waiting for spreadsheet downloads is dead time (use APIs to bring the data directly into Excel). Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Check out these handy formulas for calculating tangible social media benefits...

  6. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    New conversion types: This will integrate phone calls from click-to-call and app downloads in AdWords reports. Phone calls and app downloads will be additional columns as a conversion in reporting. Google today announced an upgrade to AdWords...

  7. Tips for Marketing a Sales Call & Free Sample

    The biggest challenge about sample marketing is getting the prospect to consume the sample, and not just stick a zip file in their downloads folder and forget about it. Ideally, this offer acts like a magnet, attracting qualified prospects and...