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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    If you’re unfamiliar with the AdWords Grader, the application connects with your Google AdWords account, downloads specific reports, and analyzes them to provide insight into the following: Search marketing software and service company WordStream...

  2. 11 Must-Measure KPIs for Content Marketing Success

    Secondary conversions are things like email list subscriptions, retargeting pixel drops, and buyer guide downloads. However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Ebook Downloads or Other Micro-Conversions You'll be able to see how many of your ebook/whitepaper downloads or other micro-conversions fare in the grand scheme of things. Let's start with a refresher about what has changed and then explore 10...

  4. Adobe Adds Cloud-Based Mobile Services

    App Store Integration: Leveraging data from Distimo, downloads, installs and other valuable app data is also leveraged from the top app stores from Apple, Amazon, BlackBerry, and Google. Hot on the heels of releasing six major features to Adobe...

  5. Most Wanted Celebs Expose Searchers to Malware

    In fact, searches centered on pictures and downloads of Collins yielded more than a "14.5 percent chance of landing on a website that has tested positive for online threats, such as spyware, adware, spam, phishing, viruses and other malware...

  6. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    When you visit the page, in the background unbeknownst to you, you're also visiting one of these services, which are used to unlock an encrypted file that downloads the malicious attack. Or found out users were getting malicious downloads, but you...

  7. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    With a reported 1 million+ downloads in the first few days following the event, spurred on by a stream of tweets, blog posts, coverage by the Wall Street Journal, San Francisco Chronicle, TechCrunch, Chicago Tribune, New York Post, the Hollywood...