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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    And some of those third-party sites are aggressive with their own tactics (and some even have malware problems, viruses, risky downloads, and more. I’ve come across many examples of heavy sales landing pages, irrelevant content (based on the...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    The approach could be especially useful in developing countries where people have less money to spend on app downloads using their mobile connection. Now Google is considering ways to let consumers try out new apps without downloading them in full...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As with any expansion tactic, some ad formats will work better than others and App Ads are totally different from everything else because you are driving app downloads. The "80/20" rule means that 80 percent of your traffic/sales are generated by...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    If you’re unfamiliar with the AdWords Grader, the application connects with your Google AdWords account, downloads specific reports, and analyzes them to provide insight into the following: Search marketing software and service company WordStream...

  5. 11 Must-Measure KPIs for Content Marketing Success

    Secondary conversions are things like email list subscriptions, retargeting pixel drops, and buyer guide downloads. However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Ebook Downloads or Other Micro-Conversions You'll be able to see how many of your ebook/whitepaper downloads or other micro-conversions fare in the grand scheme of things. Let's start with a refresher about what has changed and then explore 10...