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  1. Why You Need to Own Your Data & Digital Assets

    In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the platform. Truth is, many (far too many) businesses do not...

  2. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    You can also take a look at your crawl stats, which means the time spent downloading, and make sure there is no spike. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners.

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    Use benefits and curiosity ("the number one mistake small businesses make when they choose a firewall – page 3") to create an open loop in your visitor's mind that can be closed only by registering for, downloading, and reading the report.