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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Finally, downloadable whitepapers and e-books are great for generating leads from your organization’s website. So, take the SEO content you’ve written over the last six months or more, and repurpose it into downloadable whitepapers or compile it...

  2. Korea’s FTC Acquits Google of Antitrust Charges

    The FTC agreed in this case, stating mobile users can easily find alternatives to the Google search engine through downloadable applications provided by NHN and Daum. The Korean Fair Trade Commission acquitted Google of claims it was demonstrating...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A healthy advertising ecosystem – Inside AdWordsGoogle highlights its updated rules for downloadable software. A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding.

  4. 5 Vital Facebook Reports Every Community Manager Should Know

    Most all of these reports and metrics can be found in the Facebook Insights UI or in downloadable page and post level Excel reports. A wise marketer once told me, "You can be a likeable community manager and still suck at managing a community.

  5. Google & NORAD Track Santa; Bing Unveils 'Magical' Holiday Calendar

    Those icons take users to downloadable goodies, holiday-oriented sites, special deals, and even contests and giveaways. Search engines are participating in holiday-oriented activities this year: Google is helping to track Santa yet again with the...