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  1. Top 5 Micro-Conversions You Should Measure

    Whether you serve white papers in PDF format, client forms that need to be filled out before an in-person meeting or office visit, or you have a software demo available for download, file downloads are a micro-conversion that must be measured.

  2. Avoiding Online Risks Kicking Off with the 2010 FIFA World Cup

    Application Downloads It's important to evaluate any applications that allow you to stream World Cup content before you download them. But online safety is also about making smart choices -- having a working understanding of what not to click...

  3. Track Those Alternate Conversions

    Downloads (white papers, software, other tools. Shouldn't the campaign (or in the case of PPC, the keyword) that led to the white paper downloads get some credit for that revenue event? Perhaps they come in initially by clicking on a PPC ad, do the...

    Published
  4. What Are You Converting?

    Downloads and printouts: Many Web sites want visitors to take away free content without having to leave behind any personal information. Visitors may be able to download and print (where applicable) any number of items from your site: whitepapers...

    Published
  5. Download Day 2008: Mozilla Looking To Set World Record

    Mozilla is looking to set a world record for the most downloads in a given day when it launches Firefox 3. We want to set a Guinness World Record for the most software downloaded in 24 hours. They are using all the various social media to get the...

  6. Reinstalling My PC, Part 2: Secure Your PC, For Free!

    While most of that Spam is trapped on your mail server, more than enough makes it through to your email reader, clogging up your folders, slowing down your email downloads and generally making finding real emails that much more annoying and tedious.

    Published
  7. What Are You Converting?

    Downloads and printouts: Many Web sites want visitors to take away free content without having to leave behind any personal information. Visitors may be able to download and print (where applicable) any number of items from your site: whitepapers...

    Published