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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Amazon and Netflix are prime examples of the successful application of personalized content. When you provide a personalized experience, visitors remain on your website longer, download more offers, and ultimately purchase more products.

  2. Mobile Marketing: Connecting With Your Audience on the Move

    Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. IFA can track you all the way through to purchase or app download giving advertisers more data to...

  4. 3 Mobile Marketing Must Haves for the Holiday Season

    From these location-specific mobile ads, customers can then click through to the retailer’s mobile application or website where they can engage further, enhancing their entire in-store experience. But mobile landing pages also benefit advertisers...

  5. Social Good in SEO: Conductor Foundation SEO Grant for 2013 Open

    To apply for the Conductor Foundation 2013 SEO grant, download the application form here and email the completed form to [email protected] The support is well worth it for non-profits, she said, noting that, “.if we invest in mobile...

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Can he or she stay, fetch, roll over, shake hands, and not drool on the application? You can also “tickle a unicorn”; “download our ranking code so you can run Google at home”; and “search by odor”. Important note: this will only be available for...

  7. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    It’s critical to set clearly defined goals (examples: lead generation, application download, buy now, phone call, in-store visit). Mobile searchers are looking for “instant gratification” (call, buy, or download now) and want to see 1-click actions.

  8. Google, Apple, Microsoft Agree to Mobile App Privacy Changes

    Under the terms agreed by the companies, consumers will be given the opportunity to review an app's privacy policy before they download an app rather than after, and will be able to find the policy in a consistent location on the application...