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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. AdWords Editor Google's tool update includes changes to AdWords Editor, a...

  2. Setting up PPC Campaigns 101, Part 2

    Google recently provided a free offline tool, AdWords Editor, that allows you to download your campaign, make all the changes you want, then upload the changes back into AdWords. I really love this tool because it's much easier to group your...