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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...

  2. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. Did they download it and install it and then launch it once and never go back to...

  3. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Search engines don’t crawl inside mobile apps to learn what it is or why people want to download it. Once an app is developed and ready for download, the biggest challenge, just like with websites, is to get users to find it, or even know of its...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the...

  5. Mobile Marketing: Connecting With Your Audience on the Move

    Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in store purchase. Application download: This measurement is unique to mobile and...

  6. Twitter Pulls the Posterous Plug: How to Move Your Content to WordPress

    You'll receive an email as soon as your backup is complete, and you can go download a zip file. Next, you'll have to upload the posterous.xml file included in the download from Posterous. The founder of Posterous, Sachin Agarwal, is now Twitter's...