SEO News

Download

RSS
  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    For instance, ads with the word "now" in the call-to-action ("Buy now," "Download now") underperformed all other ads by 7 percent. However, copy optimization, i.e.testing a succession of alternate ads to find the best performer, can be a lengthy...

  2. Delving Into the Auction Insights Report

    Now we can see how performance has changed over time without having to download multiple reports with different date ranges. The Auction Insights report is a super useful report in AdWords. It allows us to benchmark ourselves in the auctions we...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Give readers just enough information to whet their appetites, followed by a call to action to visit your organization’s website where they can download the complete whitepaper or e-book. Have you stopped to think that the same great content you’re...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    According to a new report from The Information, Google is working on a way for consumers to download trial versions of Android apps before committing to a full-featured version: For those reasons, it makes sense to use your mobile device’s browser...

  5. Former Google Employees Launch Adult Entertainment Search Engine

    This process helps eliminate the spyware and viruses that many users accidentally download on adult sites. It’s no secret that adult entertainment on the Web is here to stay. So on September 15, a handful of former Google employees launched search...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    There are a boatload of user agents you can download from the Web that you can import into User Agent Switcher. They fire up Chrome or Firefox on their desktop computer and start looking around. That’s a smart thing to do, as deep Panda analysis is...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    The data is only in 90-day segments, so download and archive, Kasteler said. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. In this session at BrightEdge’s Share 14 event, brands like Groupon...

  8. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.