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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Once we had a significant amount of data, we dove into our analysis. We dove further into our analysis by looking at placements via the GDN. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad...

  2. How to Reach and Market to Moms During the Back-to-School Season [Study]

    Experian dove into 2012 data to help forecast the 2013 season. The back-to-school event is the second largest shopping experience in the U.S.behind major winter holidays, according to Experian Marketing Services, and a recent study shows what...

  3. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    For the first time ever, three ads launched within the same month made it on to the top 20 most shared ads chart of all time – Dove’s "Real Beauty Sketches", Evian’s "Baby s "Ship My Pants". CPG/FMCG’s performance in Q2 was fuelled by two ads, Dove...

  4. 6 Billion Hours of Video Watched on YouTube Each Month

    He added, "Much like our content creators, we find that brands on YouTube – like T-Mobile, Samsung, Dove and Pepsi – all share a common objective: to cultivate a direct relationship with their consumers – one built on engagement and authenticity.