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Doubleclick Search

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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. With this bid optimization for Shopping campaigns, DoubleClick says brands...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    The most important DSPs in Russia are DoubleClick and Soloway. DoubleClick, a Google subsidiary, will now offer their clients the ability to access the advertising inventories supplied by Yandex's advertising network.

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    DoubleClick Campaign Manager Integration (Pilot) The DoubleClick Campaign Manager Integration will allow import of data into GA channel funnels to gain merged insights in perspective to site-wide site behaviors and conversions.

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    A single view of your customer only happens when you can see each channel they're touching," said Matthew Eichner, Managing Director at DoubleClick Search Americas for Google. He suggests taking live data from DoubleClick, for example, to Excel...