However, DoubleClick Ad Planner is a useful tool when conducting placement research based on audience information. Wouldn’t it be great to create campaigns with a similar strategy on the Google Display Network (GDN)?
Wojcicki is knee-deep in the current antitrust talk as an important influence in the acquisitions of DoubleClick and AdMob. They also noted this is not the first time Google has used the Google Affiliate Network.
Google's DoubleClick Ad Planner show visitor levels and demographic data for sites drawn from visits to them using data from Google's own servers, a partnership with comScore and XYZ. It's perfect for profiling individual sites or, when planning a...
Use the DoubleClick Ad Planner to help you to find websites that will carry GDN ads that are similar to sites you specify. This is called the DoubleClick cookie. Google estimates that their display network (the GDN) has coverage to over 80 percent...
According to the DoubleClick Ad Planner, YouTube had 870 million unique visitors worldwide in January 2012, including 170 million in the United States. Network at the SES New York Meet For me, it's a great opportunity to reconnect with old friends...
DoubleClick Rich Media ads, on or off the Google Display Network Google Display Network advertisers will soon see the Google +1 button added to their web and mobile display ads. In the interest of privacy protection, only the additional number of...
A year of the new DoubleClick Ad Exchange: improving large publishers' returns - Official Google Blog Where are the 2 billion daily requests in the AdMob network coming from? Google: Empty Pages Are Duplicate Content Issues - Search Engine Roundtable
DoubleClick Ad Planner Makes Regional Campaigns Easier - AdWords Agency Blog Promote exclusive offers from top retailers through Google Affiliate Network - Inside AdSense Google Agrees To Pay $3.5 Million In AdWords Settlement For Accidental...
DoubleClick Ad Planner Once you've finished your research using the DoubleClick Ad Planner, you should have a highly targeted list of domains. To start, you can enter each of the domains from your list into the tool to see what types of advertising...
The DoubleClick acquisition, plus Google Analytics, truly put Google miles ahead of Facebook. How are consumers interacting with the network? Facebook needs to continue to focus on data infrastructure and reporting output, specifically across their...
Is Google's future success tied less to search and more to display -- to the Google Content Network and the DoubleClick Exchange? Alexandra Kenin, the Product Marketing Manager at Google, will walk the audience through an overview of the changing...
The real story will be what Yahoo does next, and how the frenemy relationship works out while they compete in the display and mobile spaces -- and Google builds their display armory around AdWords and DoubleClick.
Using tools like DoubleClick Ad Planner, he said it's possible today to find popular U.S.sites that are read by males aged 18-35 who are interested in dance music or who have previously visited the DJ's website.
The DoubleClick Ad Exchange is Integrated on the Content Network They can accomplish this at scale through the eventual merging of AdSense and the DoubleClick Advertising Exchange. That model started to change when Google introduced behavioral...
After that, Google plans to implement Teracent's technology to the Google Content Network and DoubleClick. Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup.
Recently, AdSense underwent a slight makeover where the ads being served up changed their root URL to doubleclick.net. Google the change allows advertisers to more easily create ad campaigns that span the Google Content Network (sites, feeds, mobile).
DoubleClick links integrated into Google system Dec 18, 2008 It looks like Google finally integrated DoubleClick into Google's own ad-serving system. The domain "googleads.g.doubleclick.net" is now being used in the way that "googlesyndication.com...
If you look over the list of sponsors and exhibitors for SES Chicago, you'll see familiar names like Acronym Media, DoubleClick, iProspect, PrintPlace.com and TMP Directional Marketing as well as new names like AdBuyer.com, ideaLaunch, Rosetta...
Ad capping is a DoubleClick feature that Google will be integrating to their Content Network. Google has also responded to the letter with features expected to be rolled out in the future. You can read the full context of Google's response here (pdf).
Google to Update Content Network as Part of DoubleClick Integration Posted by Nathania Johnson Aug 7, 2008 Google has announced new features that are coming to the Content Network. They said the new features are part of the integration process with...
