Active View also will be available in DoubleClick for Advertisers and DoubleClick for Publishers in 2013. With DoubleClick and the Ad Exchange, they are in a great position to take viewability to the next level.
It was something they inherited through their acquisition of DoubleClick, and it doesn't fit into their model," he said. The closure of Google Affiliate Network (GAN) will create a lot of work for affiliate marketers.
Recognizing the power of bidding in real-time for keywords, Google smartly made a major push into display in 2007 with the purchase of DoubleClick. But if Google is now one of the dominant players, it’s hardly got a monopoly.
By now you likely know that Google bought DoubleClick a few years ago. That’s why we now have the Google Ad Planner and now DoubleClick Bid Manager (DBA). DoubleClick Bid Manager Google AdWords – Google Display Network (GDN)
But Marin is up against the formidable resources of Google, now owner of DoubleClick, and Adobe Systems, as well as privately held Acquisio and Kenshoo. In September 2012, Forrester analyzed Adobe, Google/DoubleClick, IgnitionOne, Kenshoo, and Marin.
Just before Christmas, Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. DoubleClick's first statement was misleading to some who...
Bid Management Tools - Marin, SearchRev, Kenshoo, DoubleClick for Search, etc. Google Ad Planner - Media Planning Tools I know from personal experience that the Ad Preview Tool is a huge asset when you're worried your ads aren't showing or you do a...
DoubleClick Floodlight Counters. Google Analytics. Despite needing a new account, you still will need all your other Google accounts like Analytics, AdWords, and the like. Just like you always have, you still create your tags in each of those...
However, DoubleClick Ad Planner is a useful tool when conducting placement research based on audience information. How does Google determine a demographic profile and related interests for you and everyone else?
Drawing upon the massive corpus of user data collected via Chrome, Google+ and DoubleClick (just to name a few), Google will be able to make far more accurate inferences about the “quality” of content moving forward.
Their AdSense, DoubleClick, and AdWords Conversion are all in the top 3, rounded out by QuantCast and OpenX. When it comes to tracking users, Google and Facebook are so fantastic at it that their properties combined make up the entire Top 5 on...
COO Dave Fall, formerly of DoubleClick and Google, will make the move to the Syncapse family, as will former engineering leader Sandeep Sahi, a Microsoft alumni. Social performance management platform Syncapse has announced their intention to...
In its quest to dominate cross media marketing through simpler buying and management tools, Google this week also unveiled a more connected DoubleClick in the form of DoubleClick Digital Marketing. Google to Add AdMob In-App Inventory to...
Wojcicki is knee-deep in the current antitrust talk as an important influence in the acquisitions of DoubleClick and AdMob. Google’s senior VP of advertising Susan Wojcicki was joined by FTC Chairman Jon Leibowitz for lunch yesterday in Southern...
Between Chrome, Android, DoubleClick and more, Google will be able to make far more accurate inferences to guide the answers they serve to search users. In Google’s recent earnings call, the question was posed, “If you think of the future of...
Google's DoubleClick Ad Planner show visitor levels and demographic data for sites drawn from visits to them using data from Google's own servers, a partnership with comScore and XYZ. It's perfect for profiling individual sites or, when planning a...
Active GRP, which has been launched in a pilot program for Google DoubleClick for Advertisers customers, is built into its ad-serving tools. Digital marketers praised Google's new measurement tools, but said they might not go far enough to make...
Persona Development: Facebook Ad Creator, Facebook Insights, Doubleclick Ad Planner Content Generation: Michael’s own GoFish (pulling Twitter updates via keyword search), SEOGadget’s Google Docs Tool, SEOTools by Niels Bosma, ImportXML
Use the DoubleClick Ad Planner to help you to find websites that will carry GDN ads that are similar to sites you specify. This is called the DoubleClick cookie. Google estimates that their display network (the GDN) has coverage to over 80 percent...
Elsewhere, Microsoft has hired Federal Trade Commission (FTC) attorney, Randall Long, who led antitrust investigations into Google's acquisitions of DoubleClick and AdMob. Yahoo's woes continue after it confirmed it will lose the head of its labs...
