COO Dave Fall, formerly of DoubleClick and Google, will make the move to the Syncapse family, as will former engineering leader Sandeep Sahi, a Microsoft alumni. Judging by the banner on Clickable’s homepage, they’re confident those conditions are...
The key synergy will involve the DoubleClick Ad Exchange. By integrating Admeld's platform with DoubleClick's DART for Publishers product, Google stands to introduce more volume into that exchange," ClickZ noted.
The licensing and copyrights being examined will come from YouTube, Postini, and Doubleclick intellectual properties that were transferred to foreign holdings. According to a person familiar with the matter, the IRS is looking at Google's foreign...
Google's DoubleClick acquisition also attracted an antitrust review. While routine, a second request increases the odds that the Justice Department will ultimately impose conditions on the deal or even file a complaint to block it, though few...
He has testified on the DoubleClick merger in 2007 and a year later about the Yahoo ad deal. Interestingly, Schmidt "outlined how Google calculated the amount of money it was willing to pay for the company; Namely, the value of a deal equals the...
Delivering Mobile Branding at Scale with DoubleClick Rich Media - Google Mobile Ads Blog DoubleClick can now serve rich media ad into AdMob. Foursquare and Groupon Planning Distribution Deal - All Things Digital Look out for Groupon deals targeted...
The FTC has previously reviewed and approved Google's acquisitions of AdMob and DoubleClick. Federal Trade Commission antitrust investigation after the Justice Department completes its review of Google's acquisition of travel software developer ITA...
As Bing introduced new features and received attention, Google seemed to wake out of a slumber and started rolling out new features in search results, continued its relentless development of AdWords and, with increasing speed, the development of...
Online security company Amorize has found malware in ads served by Google's DoubleClick ad serving platform. Malware Found In Ads Served By DoubleClick by Frank Watson Google and Groupon: No Deal by Danny Goodwin
DoubleClick Ad Planner Makes Regional Campaigns Easier - AdWords Agency Blog Japan Approves Yahoo-Google Search Deal, Microsoft Cries Foul by Frank Watson Google Signs France Artists Deal to Cool Tensions From Copyright Battles - Bloomberg
One such tool that consistently blows my socks off is Google Webmaster Tools (GWT), which isn't really a competitive intelligence tool at all, but data available in reports from GWT can easily be paired with insights from Google Trends for...
FindTheBest.com is a new 'decision engine' launched by former DoubleClick founder Kevin O'Connor to help internet users gauge comparable data online on a variety of topics and make the most informed decision as possible.
The real story will be what Yahoo does next, and how the frenemy relationship works out while they compete in the display and mobile spaces -- and Google builds their display armory around AdWords and DoubleClick.
While not specifying the financial terms of the deal, Neal Mohan, DoubleClick's Vice President of Product Management, stated the company's intention to "continue to invest significantly in improving Invite Media's technology and products as a...
Performics came to Google with the acquisition of DoubleClick. The deal includes a 5-year deal where Publicis will get preferred rates on Microsoft's advertising properties, including its Bing search engine, as long as it meets certain ad-buying...
Google Completes DoubleClick Acquisition with EU Approval Even though Google announced the DoubleClick acquisition in 2007 and it was approved by US regulators late last year, the deal wasn't finalized until EU approval was gained earlier this...
Blip.tv, DoubleClick Inserting Ads Into ITunes and Other Videos Posted by Frank Watson Oct 29, 2008 Blip.tv CEO "Mike Hudack revealed that his company has found a way to dynamically insert ads from DoubleClick into video downloads on iTunes and...
She also helped launch DoubleClick and AltaVista in the UK. head again, but today reports are suggesting any deal would not be completed in July. Ex-Googler Kate Burns has been tapped by social networking site Bebo to head up their European...
CNN.com Beats Google in News Video SearchPosted by Nathania JohnsonA year after launching a comprehensive search offering, CNN.com beat out Google when it comes to searching for news, according to a survey conducted by ROI Research for DoubleClick.
Microsoft bought aQuantive, Google bought DoubleClick, and we were off to the races. Most of the tools offered by search sites aren't targeted to experts or large advertisers who have a great deal of experience working in the online advertising world.
