By integrating Admeld's platform with DoubleClick's DART for Publishers product, Google stands to introduce more volume into that exchange," ClickZ noted. The key synergy will involve the DoubleClick Ad Exchange.
DoubleClick for Publishers will replace DART for Publishers, but the transition will occur over the next year. New platform to replace DART for Publishers and Google Ad Manager. DoubleClick for Publishers (DFP) is designed to assist online...
Meanwhile at Incisive towers, we are tittering to ourselves (ok just me and Darren, our ad trafficker) that Chrome still does not support Doubleclick's Dart for Publishers.we guess Murdoch really won't be switching anytime soon.
DART for Advertisers (DFA) is the DoubleClick platform and it has a new Analytics feature that's been launched into beta. DART for Advertisers Updates Google AdWords has unleashed a heap of updates, so let's dive right in and see what's going on.
However, that won't happen as readily (or at all), if publishers are forced to use DoubleClick's Dart for Advertisers (DFA) platform. The exchange has been developed within DoubleClick, which Google acquired over a year ago.
Save trafficking time by having new and updated creatives pushed directly to DART DoubleClick, an online ad network acquired by Google, has launched a new rich media creation tool. The tool, dubbed DoubleClick Studio, is available to creative and...
The new tool would automate the RFP process and integrate with DoubleClick's existing DART® Sales Manager (DSM) for publishers and DART® for Advertisers' (DFA) MediaVisor planning tool. In addition, our tight integration with Salesforce.com...
Google's recent acquisition of DoubleClick gives the search giant the ability to close the marketing loop with DART, Google AdWords, and Google Analytics in an enterprise marketing platform. Search engine marketing technology firm SEMDirector today...
The new platform integrates with its DART for Publishers (DFP), providing support for all functions involved in mobile ad sales, trafficking, and reporting. Like its soon-to-be parent company Google did last week with AdSense for Mobile...
MSN, DoubleClick, and SPOCK, DART Search Blog At Search Engine Strategies Chicago 2006 I was on a panel with one of them: Dan Crow, who is part of Google's search quality group and is the Product Manager for the crawl infrastructure group.
Amid the mutual back slapping by DoubleClick and Pepperjam, the press release detailed an interesting use of the DART to monitor search ROI as well. Pepperjam's powerful search-engine marketing management solution will rely on the Web-based DART...
DoubleClick's Performics and DART Search; and aQuantive's Avenue A | Razorfish and Atlas Search create potential conflicts of interest. The acquisition puts Microsoft in a similar position as Google with its DoubleClick acquisition.
Last week, Microsoft was the rumored acquirer of DoubleClick's remaining businesses, which include the DART ad serving system and Performics search and affiliate marketing platform. Who's Buying DoubleClick?
Last week, Microsoft was the rumored acquirer of DoubleClick's remaining businesses, which include the DART ad serving system and Performics search and affiliate marketing platform. Somebody -- or more likely multiple somebodies -- are bound to buy...
DoubleClick DART Search Party ? DoubleClick Debuts Search Management Tool- February 28, 2006 Here's a rundown on ways to read and listen to what happened. Live Coverage Barry Schwartz and team (see a photo of the gang here) were busy semi-live...
Last night there was a DoubleClick DART Search Party and I also heard about an MSN Search party, but found no coverage of it. Day three of SES NY is about over, Chris Boggs will be posting the Evening Forum With Danny Sullivan any moment now.
We've heard tell that (in alphabetical order) Bachelor #1 is Accipter; Bachelor #2 is Doubleclick's DART; and Bachelor #3 is Falk. The New York Times gave Google about a million miles of ink this weekend with Google Wants to Dominate Madison Avenue...
DoubleClick's DART http://www.doubleclick.com/us/advertisers/adserving/dart5/ DoubleClick's DART paid placement and advertising ROI tracking tool generates web-based reports on cost per click, number of clicks, overall media cost, conversion rates...
DoubleClick Dart http://www.doubleclick.net/us/advertisers/adserving/dart5/Did-It For those that haven't had the pleasure, it's basically the new code words being used by Search Engine reps anytime they are talking about charging fees for services...
