Recognizing the power of bidding in real-time for keywords, Google smartly made a major push into display in 2007 with the purchase of DoubleClick. After all, there’s no point targeting an individual if you aren't serving an effective ad.
DS3 has the DoubleClick ad server, Adobe bought Efficient Frontier, and Facebook is rumored to hanker after Atlas. But Marin is up against the formidable resources of Google, now owner of DoubleClick, and Adobe Systems, as well as privately held...
Bid Management Tools - Marin, SearchRev, Kenshoo, DoubleClick for Search, etc. Sometimes something you've recently searched for in your browsing history or a specific circumstance results in seeing a different ad serving than the one you expected...
Active GRP, which has been launched in a pilot program for Google DoubleClick for Advertisers customers, is built into its ad-serving tools. On Wednesday Google said it's offering the tool, Active View, which is designed to measure whether an ad...
Online security company Amorize has found malware in ads served by Google's DoubleClick ad serving platform. Malware Found In Ads Served By DoubleClick by Frank Watson One addition to the new Google interface may be causing Adwords advertisers...
Online security company Amorize has found malware in ads served by Google's DoubleClick ad serving platform, Wired reported. We can confirm that the DoubleClick Ad Exchange, which has automatic malware filters, independently detected several...
While not specifying the financial terms of the deal, Neal Mohan, DoubleClick's Vice President of Product Management, stated the company's intention to "continue to invest significantly in improving Invite Media's technology and products as a...
DoubleClick for Publishers (DFP) is designed to assist online publishers with fulfilling their ad inventory. Integration with the new DoubleClick Ad Exchange's "dynamic allocation" feature, which enables publishers open their bids to multiple...
The DoubleClick Ad Exchange is Integrated on the Content Network They can accomplish this at scale through the eventual merging of AdSense and the DoubleClick Advertising Exchange. Notably, Google introduced the feature, then reporting and still...
It was basically Microsoft's answer to Google's DoubleClick acquisition. IPG has long been considered a bellwether in the advertising industry, and to be selected as a preferred ad-serving partner in North America is something that we're extremely...
The ad serving switch from DoubleClick to ADTECH is a major milestone for Platform-A and our advertising partners. AOL has announced the completion of transitioning from providing offerings via DoubleClick to providing full service offerings via...
DoubleClick links integrated into Google system Dec 18, 2008 It looks like Google finally integrated DoubleClick into Google's own ad-serving system. The domain "googleads.g.doubleclick.net" is now being used in the way that "googlesyndication.com...
DoubleClick links integrated into Google system Dec 18, 2008 It looks like Google finally integrated DoubleClick into Google's own ad-serving system. The domain "googleads.g.doubleclick.net" is now being used in the way that "googlesyndication.com...
We are excited that DoubleClick's clients will now be able to join over 4000 existing AdMob publishers in leveraging AdMob's ad liquidity and mobile specific ad serving technologies. Just one week after Google announced mobile image ads, the newly...
What's more: the authors admit early on that Google has acquired many already successful "information management tools," namely Picasa (photo management); YouTube (online videos); DoubleClick (ad serving); Keyhole/Google Earth (maps and satellite...
There will be an additional backlash from the DoubleClick acquisition. The firing of people from DoubleClick supposedly slated for April 1, according to ValleyWag, should show investors that they are lowering expenses and thus increasing profits...
Some reports had attributed Microsoft's urgency to close a Yahoo deal to Google's successful bid for DoubleClick. So the pundits and reporters who attribute Microsoft's bid to ego -- "stung" by the success of Google's DoubleClick bid -- don't...
DoubleClick is mainly an online advertising serving platform. Combining Google's search business with DoubleClick's ad technology will strengthen Google's dominant position in Europe,'' Andrew Cecil, head of public policy for Yahoo!
DoubleClick Launches Mobile Ad ServingLike its soon-to-be parent company Google did last week with AdSense for Mobile, DoubleClick today launched a new mobile ad serving product, DoubleClick Mobile. Google-DoubleClick Hearings Get MuddledGoogle's...
Besides its ad-serving business, DoubleClick also has other products for advertisers and publishers which Google does not offer. Google's potential acquisition of DoubleClick is now under scrutiny by a U.S.
