DS3 has the DoubleClick ad server, Adobe bought Efficient Frontier, and Facebook is rumored to hanker after Atlas. But Marin is up against the formidable resources of Google, now owner of DoubleClick, and Adobe Systems, as well as privately held...
Bid Management Tools - Marin, SearchRev, Kenshoo, DoubleClick for Search, etc. With bid management tools, you can manage an unlimited number of search campaigns and keywords across all major search engines with rules put in place to manage bids and...
COO Dave Fall, formerly of DoubleClick and Google, will make the move to the Syncapse family, as will former engineering leader Sandeep Sahi, a Microsoft alumni. Social performance management platform Syncapse has announced their intention to...
In its quest to dominate cross media marketing through simpler buying and management tools, Google this week also unveiled a more connected DoubleClick in the form of DoubleClick Digital Marketing. Google to Add AdMob In-App Inventory to...
Persona Development: Facebook Ad Creator, Facebook Insights, Doubleclick Ad Planner Blog Management: ManageWP (launch and clone blogs from one spot) Crawl Management: This function alerts webmasters as to how Bingbot crawls the website and controls...
According to the DoubleClick Ad Planner, YouTube had 870 million unique visitors worldwide in January 2012, including 170 million in the United States. Bindl: I will be speaking about paid search tools on Tuesday and will cover functionalities that...
Ad Servers such as DoubleClick, Atlas and Mediaplex. Centralized Management of Your Online Media Channels You’ve read about attribution modeling. Maybe your agency has even provided a POV on the matter.
Hopefully the detailed answers being written by search experts will steer the commission toward more genuine areas of concern, such as Google's practice of contacting big advertisers directly without telling their agencies (I saw an example of...
A year of the new DoubleClick Ad Exchange: improving large publishers' returns - Official Google Blog Automate Your AdWords Management with Automated Rules, Part 1 by Joseph Kerschbaum Google just announced a huge change in management.
DoubleClick Ad Planner Makes Regional Campaigns Easier - AdWords Agency Blog Facilitating Creative Engagement in Online and Social Media Campaigns - BlueGlass of Senior Management Champion Social Media - Does Yours?
DoubleClick Ad Planner Campaign management to improve existing campaigns. You might find that you need specialized keyword and competitive intelligence tools and it would make sense to invest in some less expensive customer relationship management...
The DoubleClick acquisition, plus Google Analytics, truly put Google miles ahead of Facebook. The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges...
The real story will be what Yahoo does next, and how the frenemy relationship works out while they compete in the display and mobile spaces -- and Google builds their display armory around AdWords and DoubleClick.
While not specifying the financial terms of the deal, Neal Mohan, DoubleClick's Vice President of Product Management, stated the company's intention to "continue to invest significantly in improving Invite Media's technology and products as a...
When combined with DoubleClick, this platform can offer a bidding system for ad space to specific demographics and behavior types. The event will be packed with sessions covering topics such as PPC management, keyword research, SEO, social media...
Using a third-party tool like MediaPlex or DoubleClick Boomerang as well, brands can run this sort of activity web-wide. The event will be packed with sessions covering topics such as PPC management, keyword research, SEO, social media, local...
Have a look at some of the more popular publications and dubstep communities in DoubleClick Ad Planner to get an idea of its popularity, as well as what other sites your audience frequents. Then check out the DoubleClick statistics.
Using tools like DoubleClick Ad Planner, he said it's possible today to find popular U.S.sites that are read by males aged 18-35 who are interested in dance music or who have previously visited the DJ's website.
Performics came to Google with the acquisition of DoubleClick. Razorfish's management team, including CEO Bob Lord, will remain in place, according to a joint statement issued by Microsoft and Publicis.
Despite its recent DoubleClick acquisition, display ads aren't something Google really "gets" yet. is planning to combine their AMP and Right Media ad management platforms, reports Zachary Rodgers over at ClickZ.
