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Doubleclick Ad Management

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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast, product-centric layer to search management. They can also target precisely and efficiently by setting Shopping campaign bid strategies on campaigns, ad groups or...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    DoubleClick Campaign Manager Integration (Pilot) The DoubleClick Campaign Manager Integration will allow import of data into GA channel funnels to gain merged insights in perspective to site-wide site behaviors and conversions.

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    A single view of your customer only happens when you can see each channel they're touching," said Matthew Eichner, Managing Director at DoubleClick Search Americas for Google. He suggests taking live data from DoubleClick, for example, to Excel...