With DoubleClick and the Ad Exchange, they are in a great position to take viewability to the next level. Active View also will be available in DoubleClick for Advertisers and DoubleClick for Publishers in 2013.
That’s why we now have the Google Ad Planner and now DoubleClick Bid Manager (DBA). By now you likely know that Google bought DoubleClick a few years ago. DoubleClick Bid Manager DBA allows for “private exchange deals” which are self-service direct...
Google to Add AdMob In-App Inventory to DoubleClick Ad Exchange In its quest to dominate cross media marketing through simpler buying and management tools, Google this week also unveiled a more connected DoubleClick in the form of DoubleClick...
Wojcicki is knee-deep in the current antitrust talk as an important influence in the acquisitions of DoubleClick and AdMob. The difference between paid inclusion and affiliate marketing is that displaying paid placements is straight-up advertising...
The key synergy will involve the DoubleClick Ad Exchange. By integrating Admeld's platform with DoubleClick's DART for Publishers product, Google stands to introduce more volume into that exchange," ClickZ noted.
Google's DoubleClick is partnering with Google's AdMob to bring in-app mobile inventory to the DoubleClick Ad Exchange. A proliferation of mobile inventory is infiltrating exchanges, and the introduction of new app inventory into the large...
Google and Facebook clearly have an edge; Google in their sheer size and their DoubleClick Ad Exchange, and Facebook in the social space. Google, meanwhile, today released new tools within the DoubleClick Ad Exchange and DoubleClick for Publishers...
Partner websites may include website publishers in the Google Doubleclick Ad Exchange. In March, LinkedIn announced that it had surpassed the 100 million user benchmark – and according to their ad tool, they have surpassed the 120 million mark.
A year of the new DoubleClick Ad Exchange: improving large publishers' returns - Official Google Blog Facebook Tweak May Improve Ad Geo-Targeting - ClickZ Facebook Tests Fifth Ad Placement - ClickZ Checking If Your Ad Is Running In AdWords Just Got...
This area was boosted by the success of Google's subsidiaries YouTube and DoubleClick. Efficient Frontier reported that "The demand for display advertising was reinvigorated throughout 2010 with Google AdEx responsible for the majority of exchange...
We can confirm that the DoubleClick Ad Exchange, which has automatic malware filters, independently detected several creatives containing malware, and blocked them instantly - within seconds," a Google spokesman wrote in an e-mail to Wired.
DoubleClick Ad Planner Makes Regional Campaigns Easier - AdWords Agency Blog Google Suspends AppNexus From Exchange Over Policy Violations - ClickZ Google Buys Ad In Biggest French TV Night Of The Year - Silicon Alley Insider
Adotas, calling the TechCrunch claims baseless, said Publicis' Vivaki "buys through the DoubleClick Ad Exchange as well as the RMX -- a good DSP or trading desk will have access to all the major exchanges.
Is Google's future success tied less to search and more to display -- to the Google Content Network and the DoubleClick Exchange? be successful at making its Right Media exchange more "premium"? And at the same hour, I'm sending my other video crew...
Real time bidding technology.enables advertisers and agencies to tailor their bids on an impression-by-impression basis, based on their own data, when bidding on websites that choose to make their ad space available through an advertising exchange...
When combined with DoubleClick, this platform can offer a bidding system for ad space to specific demographics and behavior types. Why Google Wants to Eliminate Bidding In Exchange for Your Profits Seems the happy ending desired for Google...
Integration with the new DoubleClick Ad Exchange's "dynamic allocation" feature, which enables publishers open their bids to multiple networks DoubleClick for Publishers (DFP) is designed to assist online publishers with fulfilling their ad...
The DoubleClick Ad Exchange is Integrated on the Content Network They can accomplish this at scale through the eventual merging of AdSense and the DoubleClick Advertising Exchange. Increased ad diversity.
It's forced to meet our channel demands (mobile search and Chrome), find ways to maximize profits (change trademark policies), provide increasingly creepy ways to target (DoubleClick Ad Exchange) and launch products that can hurt my brand (SideWiki).
Google is boasting that its DoubleClick Ad Exchange will be a time-efficient way for publishers and advertisers to get their respective jobs done with regards to online . Google Officially Launches DoubleClick Ad Exchange Posted by Nathania Johnson...
