It was something they inherited through their acquisition of DoubleClick, and it doesn't fit into their model," he said. The closure of Google Affiliate Network (GAN) will create a lot of work for affiliate marketers.
But Marin is up against the formidable resources of Google, now owner of DoubleClick, and Adobe Systems, as well as privately held Acquisio and Kenshoo. In September 2012, Forrester analyzed Adobe, Google/DoubleClick, IgnitionOne, Kenshoo, and Marin.
COO Dave Fall, formerly of DoubleClick and Google, will make the move to the Syncapse family, as will former engineering leader Sandeep Sahi, a Microsoft alumni. This acquisition brings Clickable’s ad capabilities into Syncapse’s social platform.
In its quest to dominate cross media marketing through simpler buying and management tools, Google this week also unveiled a more connected DoubleClick in the form of DoubleClick Digital Marketing. Google to Add AdMob In-App Inventory to...
The key synergy will involve the DoubleClick Ad Exchange. By integrating Admeld's platform with DoubleClick's DART for Publishers product, Google stands to introduce more volume into that exchange," ClickZ noted.
DoubleClick, existing display ad features, upcoming video display ads, etc. While Google could have plenty of motives for that bid, it may simply be joining the fray to ensure that competitors pay the maximum price for this major acquisition.
Meanwhile, Facebook hit 1 trillion pageviews in June and 870 million unique visitors, according to data from Google's DoubleClick ad network. In addition to the announced changes that are so similar to Google+ Circles, Facebook recently announced a...
Google's DoubleClick acquisition also attracted an antitrust review. Google has confirmed that the Department of Justice has made a “second request” for more information from Google, as regulators continue to review the $400 million acquisition of...
He has testified on the DoubleClick merger in 2007 and a year later about the Yahoo ad deal. Drummond is senior vice president and chief legal officer and heads its business development and acquisition teams.
The FTC has previously reviewed and approved Google's acquisitions of AdMob and DoubleClick. Federal Trade Commission antitrust investigation after the Justice Department completes its review of Google's acquisition of travel software developer ITA...
DoubleClick Ad Planner Makes Regional Campaigns Easier - AdWords Agency Blog Google announced the acquisition of England's Phonetic Arts, a company specializing in speech algorithms, founded four years ago.
Adotas, calling the TechCrunch claims baseless, said Publicis' Vivaki "buys through the DoubleClick Ad Exchange as well as the RMX -- a good DSP or trading desk will have access to all the major exchanges.
The DoubleClick acquisition, plus Google Analytics, truly put Google miles ahead of Facebook. Could it be in part a response to Google's social networking obsession lately (specifically, the purchase of companies like Slide and Jambool -- both...
FindTheBest.com is a new 'decision engine' launched by former DoubleClick founder Kevin O'Connor to help internet users gauge comparable data online on a variety of topics and make the most informed decision as possible.
The real story will be what Yahoo does next, and how the frenemy relationship works out while they compete in the display and mobile spaces -- and Google builds their display armory around AdWords and DoubleClick.
The acquisition is part of the company's move to invest in the "advertising ecosystem", which, DoubleClick believes, has great potential. Google's DoubleClick said it has acquired start-up Invite Media, a unified platform for "real-time bidding...
It was basically Microsoft's answer to Google's DoubleClick acquisition. Special Atlas pricing to be extended to IPG clients. Microsoft and Interpublic Group (IPG) have entered into a partnership designating Atlas as the preferred ad server solution.
After that, Google plans to implement Teracent's technology to the Google Content Network and DoubleClick. The acquisition is expected to be complete sometime this quarter. Google has announced a new agreement to acquire Teracent, a San Mateo...
Performics came to Google with the acquisition of DoubleClick. Microsoft had picked up Razorfish (then known as Avenue A | Razorfish) as part of its 2007 acquisition of aQuantive. Microsoft unloaded a potential conflict of interest today when it...
FTC approves Google's acquisition of DoubleClick The Federal Trade Commission (FTC) has updated their online behavioral ad policy. The report, which maintains a self-regulatory stance, got a unanimous vote with some concerns voiced by Commissioners...
