The probe will focus on the tools Google purchased from display ad company Doubleclick in 2007. The U.S. Federal Trade Commission (FTC) is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it handles...
Active View also will be available in DoubleClick for Advertisers and DoubleClick for Publishers in 2013. With DoubleClick and the Ad Exchange, they are in a great position to take viewability to the next level.
It was something they inherited through their acquisition of DoubleClick, and it doesn't fit into their model," he said. The closure of Google Affiliate Network (GAN) will create a lot of work for affiliate marketers.
Recognizing the power of bidding in real-time for keywords, Google smartly made a major push into display in 2007 with the purchase of DoubleClick. Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always...
By now you likely know that Google bought DoubleClick a few years ago. DoubleClick Bid Manager That’s why we now have the Google Ad Planner and now DoubleClick Bid Manager (DBA). Maybe they tried some large buys from a demand side platform (DSP...
But Marin is up against the formidable resources of Google, now owner of DoubleClick, and Adobe Systems, as well as privately held Acquisio and Kenshoo. In September 2012, Forrester analyzed Adobe, Google/DoubleClick, IgnitionOne, Kenshoo, and Marin.
Just before Christmas, Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. The API is available as a limited beta to only a few...
Bid Management Tools - Marin, SearchRev, Kenshoo, DoubleClick for Search, etc. Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently.
DoubleClick Floodlight Counters. Google Analytics. AdWords Conversions. A/B Testing. Custom Image Tags. Remarketing. We add a lot of code to our websites to track visitors and improve the experience we provide our customers.
However, DoubleClick Ad Planner is a useful tool when conducting placement research based on audience information. Wouldn’t it be great to create campaigns with a similar strategy on the Google Display Network (GDN)?
Drawing upon the massive corpus of user data collected via Chrome, Google+ and DoubleClick (just to name a few), Google will be able to make far more accurate inferences about the “quality” of content moving forward.
Their AdSense, DoubleClick, and AdWords Conversion are all in the top 3, rounded out by QuantCast and OpenX. When it comes to tracking users, Google and Facebook are so fantastic at it that their properties combined make up the entire Top 5 on...
COO Dave Fall, formerly of DoubleClick and Google, will make the move to the Syncapse family, as will former engineering leader Sandeep Sahi, a Microsoft alumni. Social performance management platform Syncapse has announced their intention to...
For example, DoubleClick reports a 0.1 percent click-through rate (on average) on display ads; Facebook’s 1 percent looks pretty good in comparison. The 21-page report focuses on the impact of branded earned and paid media exposure on Facebook Fans...
In its quest to dominate cross media marketing through simpler buying and management tools, Google this week also unveiled a more connected DoubleClick in the form of DoubleClick Digital Marketing. Google to Add AdMob In-App Inventory to...
Wojcicki is knee-deep in the current antitrust talk as an important influence in the acquisitions of DoubleClick and AdMob. The two met up at a restaurant at Terranea Resort in Rancho Palos Verdes, even as antitrust investigators prepare to...
Between Chrome, Android, DoubleClick and more, Google will be able to make far more accurate inferences to guide the answers they serve to search users. CEO Larry Page responded by explaining how he might search for one of his friends who had a...
Google's DoubleClick Ad Planner show visitor levels and demographic data for sites drawn from visits to them using data from Google's own servers, a partnership with comScore and XYZ. Exercise some critical judgment though: a tool is only as good...
Active GRP, which has been launched in a pilot program for Google DoubleClick for Advertisers customers, is built into its ad-serving tools. Digital marketers praised Google's new measurement tools, but said they might not go far enough to make...
Persona Development: Facebook Ad Creator, Facebook Insights, Doubleclick Ad Planner The ongoing SEO responsibility of attaining and retaining a productive organic search engine presence requires patience, tenacity, and a focus on every detail that...
