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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    The most important DSPs in Russia are DoubleClick and Soloway. DoubleClick, a Google subsidiary, will now offer their clients the ability to access the advertising inventories supplied by Yandex's advertising network.

  2. Google Pays $17 Million to Settle Apple Safari User Tracking Case

    The issue came to light in February 2012 after it was revealed that Google had altered its DoubleClick advertising platform coding to circumvent settings in Safari that stopped third-party cookies from being installed.

  3. Demographics and Interests: Coming to a Google Analytics Profile Near You

    https://' : 'http://') + 'stats.g.doubleclick.net/dc.js'; I was really excited to see some new information in one of my Google Analytics profiles this week. What wasn’t so exciting is that out of the approximately 20 profiles I flit between, only...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    DoubleClick Campaign Manager Integration (Pilot) The DoubleClick Campaign Manager Integration will allow import of data into GA channel funnels to gain merged insights in perspective to site-wide site behaviors and conversions.

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    A single view of your customer only happens when you can see each channel they're touching," said Matthew Eichner, Managing Director at DoubleClick Search Americas for Google. He suggests taking live data from DoubleClick, for example, to Excel...

  6. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    DoubleClick Publisher Blog But sometimes it can be easy to get caught up within our own bubble, so I wanted to see how (or if) brands have adopted Google authorship. Is Google+ and rel=author markup really being taken seriously by brands?