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  1. Forget Big Content – Small Content Is Critical to Search Success

    Content strategy is all about variation to ensure the reader stays engaged, and by creating major pieces consistently you lose that critical impact by "shouting" all the time. You can clearly see here how a double page spread is made up and it is...

  2. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Launching numerous initiatives can have an unwelcome side effect: remnant changes and content can linger within your account and impact your long-term performance. I'm sure you're careful to double-check all your changes, but PPC moves fast and...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    As a result, many marketers will double down on on-site content investment by publishing new pages and lengthening existing pages in order to increase the traffic value of site pages. Last week, I spoke with a few leading brands and agency...

  4. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    More than 60 percent of shoppers will begin their shopping online, and most shoppers report that online research will have a notable impact on their in-store purchase decisions. Shoppers for high school students expect to spend $347 on average...