The growth of PLAs has been a double-edged sword for marketers. By taking full advantage of PLAs with the right systems, you can make it fight for you and not make it a sword you simply fall on. The good news is you can choose which side of the...
Broad match keywords are a bit of a double-edged sword. Quality score is one of the most misunderstood concepts in paid search. Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological...
Auto-posting is a double-edged sword and a tool that should be used with extreme caution. My friend and I recently started a passion project: creating a completely legal way for Facebook friends to play poker on a mobile phone.
What most marketers won’t tell you, however, is that landing page optimization can be a double-edged sword; immediate improvements in micro conversions high up the funnel may result in lower overall prospect quality.
Digital Media Analysis: A Double-Edged Sword For example, media buyers may frequently be marketing to consumers who would have searched and/or bought anyway, without being hit with display impressions.
Editor's note: This column is part of a series dedicated to looking at the digital strategies and tactics being employed in the U.K elections. This series will explore how each of the parties are using search and display advertising, social media...
Its moves to replicate this in the mobile arena will be a double-edged sword. The mobile Web holds more than 50 million users in the U.S.about 25 percent of the number of online users), a figure The Kelsey Group expects will nearly double over the...
Agency marketers view a client's budget as a double-edged sword. If you're looking for another discussion as to which job is better, or which career is more challenging, you've come to the wrong place.
It could be a double-edged sword though. A related piece to this puzzle involves national advertisers supporting their local stores with rich media ads that are more detailed and locally relevant. A supporting technology for this scenario has...
Like most Web-based tools, especially social marketing tools, it's a double-edged sword. Sign up once and Tom is your first friend. Search for others based on location, name, what year they graduated from your college or high school.
Nothing like a double-edged sword! The ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore the possibility of search becoming less important.
The company's viral distribution and SEO strategy is a double-edged sword, though. We hear a lot about universal search (define) and how it will keep SEO (define) professionals on their toes with constantly evolving ranking algorithms (define).
A double-edged sword for Google, News.com What about search engines? Do these new technologies help search visibility or hurt it? A special report from the Search Engine Strategies conference, December 4-7, 2006, Chicago, IL.There was no shortage...
So, a slightly double edged sword for Flickr in Britain. Hitwise is reporting that Flickr is the #1 photography site in the UK. This isn't really a surprise at all - what's more suprising is that it's taken a while to get there, and how it's got...
It's a double-edged sword. Yet while ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. A special report from the Search Engine Strategies 2003...
The Double-Edged Sword of GoTo Partnering. Click here to learn more about becoming a member There's been a lot of clamor in the media lately over which search engine will be the "next" Google. It makes for good copy -- the scrappy underdog vs.the...
