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Double Edged Sword

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  1. Replicating the Web: Will Google Dominate Mobile Search?

    Its moves to replicate this in the mobile arena will be a double-edged sword. The mobile Web holds more than 50 million users in the U.S.about 25 percent of the number of online users), a figure The Kelsey Group expects will nearly double over the...

  2. The Future of Online Ads: Location, Location, Location

    It could be a double-edged sword though. A related piece to this puzzle involves national advertisers supporting their local stores with rich media ads that are more detailed and locally relevant. A supporting technology for this scenario has...

  3. Could Social Media Be the Google Killer?

    Nothing like a double-edged sword! The ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore the possibility of search becoming less important.

  4. Web 2.0 Technologies and Search Visibility

    A double-edged sword for Google, News.com What about search engines? Do these new technologies help search visibility or hurt it? A special report from the Search Engine Strategies conference, December 4-7, 2006, Chicago, IL.There was no shortage...