It's like double rainbows and Matt Cutts got together and had baby NyanCats! Don't get caught with your proverbial pants down, wondering, what happened? Why Content Marketing is the New SEO". Is Google's love affair with content marketing usurping...
Today’s community manager can double as a magazine editor by day and DJ by night, spinning content to match the mood, audience, and atmosphere of the daily Facebook newsfeed. Let your hair down: Relax your corporate content and think outside of the...
Start with a canvas of double that size – 1702 x 630 – for sharp, crisp images; Facebook will resize it and you'll have the right dimensions. Facebook seems to work from the top of the image down when cropping apps icons to fit.
The number of times that question appears today in RFPs is down significantly, but with the resurgence of the argument I wanted to take a look into it again. Extraneous clicks that provide no value to the advertiser, such as the second click of a...
Online commerce continues to growth in the double digits every quarter, and with more money being spent online, online vendors are constantly being presented with the opportunity to increase their online sales.
First, the image is onlytext, which, if that's your tactic, cool, but Facebook is cracking down ads in news feed with images that have 20 percent or more text. And do double-check your copy after adjusting with Excel's =Proper function…
Gleaning data and knowledge from our previous experiment into the Japanese market, we went heads down and dove deep into competitive keyword research. So in total visits we achieved almost double our goal, but in terms of unique visitors we came in...
Then drill into the code on specific pages to double check the implementation. The extra embedded script code could be slowing down your pages, throwing errors, etc. By double-checking your source code, you can not only find which snippets are...
The impromptu mockup you’ve put together with Photoshop (I know, you have learned it along the way and become quite dandy at basic functions of the cool Adobe software) looks great and now visions of new traffic streams converting at double the...
Click the heading links to jump down to that section. Be mindful of double-counting benefits that overlap layers of the sales conversion funnel (e.g.search rank, search traffic, etc. Check out these handy formulas for calculating tangible social...
In CPC Strategy's 2012 Ecommerce Industry Report, which analyzed more than 6 million clicks and data from more than 200 advertisers, the two rival engines are broken down based on key metrics such as CPC, traffic, conversion rate, revenue, and...
Were there any signs that a cute, black and white animal was barreling down on them? Continually check your inbound links via Google Webmaster Tools, third party tools, as well as double check reports from the SEO agency helping you.
When maximizing the performance of your Twitter advertising, be sure to take a scientific approach for testing your campaigns to determine what works and what doesn’t for driving down spend. Users on a desktop device has more than double the...
The data is also broken down by country and time periods. One has to speculate that if those data warrant their own report, those requests may have increased by double-digit percentages as well. Today, Google released new data in the Transparency...
Brands all over the world are starting to double down on content so it's important to answer questions such as: This first tab of this report, Targeting, will break things down by placing the title and keyword side-by-side.
Broad match keywords are a bit of a double-edged sword. Next, I’ll typically sort by ad group and hover over the “Status Bubble” to uncover common keyword issues in an ad group, jotting down specific problems to address later using the strategies...
Double Double, Toil a warning! Also make sure to lock down the use of HTML in your comments. Links should lead your user through your site, not send them down an endless set of endless unrelated tunnels.
Last year, CPCs were down YOY for many categories of retail. Overall, for the November holiday season period to date, conversion rates and return on as spend showed double-digit growth YoY as major retailers have become more sophisticated with...
Some testing platforms let you go down to 90 percent, but Google Content Experiments only offers 95, 99, and 99.5 percent. It isn't uncommon and due to the structure of split testing, your visitors will not know which page is the control vs.the...
App Store Prices: Why Android Users Pay Double [Study] It does seem like a needless waste of space that could invite more criticism about pushing results down. On first grok it does not seem like much of a change.
