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  1. Valentine’s Day Ferris Wheel Google Doodle Searches for a Perfect Match

    Clicking the search icon above the Ferris wheels takes you to a search for [George Ferris], which shows off Google's Knowledge Graph. While Google typically represents only one event, Google has produced double-occasion logos before, such as last...

  2. Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked

    Alternately, you can check the Google Merchant Center extension filters by going to the Ad Extensions tab, clicking the extension you want, and making sure the filter (advanced option) isn’t checked: You may also have multiple Google Merchant login...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    That is, until they noticed a number of problematic issues with the fans clicking through on ads to Like the Page: Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than using the...

  4. What Google Analytics New Social Reports Offer & What They Can’t

    The traffic to my site that came from my LinkedIn profile indicates people who viewed my profile from within LinkedIn’s own URL structure were double (10 visits) those who used the my LinkedIn personal profile URL (5 visits), but unless I better...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Fittingly, clicking on any of those, or the blue Advanced Search button will take you to the search results page for “april fools”. Gmail also introduced multi-email, allowing power users to double their productivity by typing multiple emails at...

  6. Mobile Search Marketing for BRIC -- Country by Country

    Meanwhile, click rates on PPC ads accessed via mobile devices are nearly 40 percent higher than click rates from desktop devices -- perhaps due to the smaller screens, meaning users are less likely to scroll down before clicking through.

  7. Shoppers Spending More on Black Friday; Is Cyber Monday Now an Anachronism?

    As research from other paid search platforms has indicated, shoppers are clicking aswell as hitting the stores on Black Friday, rendering the Cyber Monday distinction almost obsolete. Retail Sites Enjoy Double Digit Sales Growth on Black Friday

  8. Track Those Alternate Conversions

    Perhaps they come in initially by clicking on a PPC ad, do the whitepaper download, and then come back via another search where they click on an organic search result for your site. If you assign a $5 value to each download, and then you also...

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  9. PPC Advertising: Art or Science?

    My agency regularly achieves CTRs and conversion rate of between 5 and 6 percent -- and double-digit rates for both are not uncommon, even for non-brand campaigns. I've created a PDF version of the public-domain book -- download it by clicking here.