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  1. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Double win. Terms like "cheap auto insurance" typically went for $50 or more a click. 2013 brought enhanced campaigns – the good and the bad – to search marketers. Plenty of changes have been made on both Google and Bing Ads in the last year as a...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    As a result, many marketers will double down on on-site content investment by publishing new pages and lengthening existing pages in order to increase the traffic value of site pages. Marketers will still have access to referring keywords data from...

  3. How to Find Free Images With Google's Advanced Image Search

    Click the Gear icon, then select Advanced search. Click the Advanced Search button. Just to be safe, you want to double check that the image is really "free" to use. It must first, make sense and correlate with what the post is about and second...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Click the heading links to jump down to that section. Example:  Estimated 150 social referral clicks to the website at social ad costs of $3.99 per click = $1,197 equivalent social ad value Advertising Value - Social SEO Improved Search Rank: e.g...

  5. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads.

  6. Valentine’s Day Ferris Wheel Google Doodle Searches for a Perfect Match

    Combining Valentine's Day with the Ferris tribute, you can click the heart button below the wheels. At the end of each scene, click the heart button again to match up two more animals. While Google typically represents only one event, Google has...