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  1. Social Customer Service Secrets to Avoid Negative Search Results

    It’s a simple list of to-dos of things like "make a copy of your passport, pay all your bills before you leave," and so on, but it’s valuable to the customer and a way to go above and beyond making a sale in order to build a relationship.

  2. Survey Says: Stop Making Assumptions About Your Content

    Surveys provide a relatively easy way to poll varying audiences in a scalable way, producing actionable insights that complement your other metrics, but there are some standard dos and don’ts: Amidst all the discussion, there was one specific...

  3. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    What’s often highlighted are the dos and don’ts in terms of syntax. Much has been written about the value of title tags, the most important of all SEO attributes. From a pure conversion and marketing perspective, however, there is a lot of...

  4. 22 Facebook PR Secrets Every Community Manager Should Know

    You may also turn to trusted experts, the ones who spend their days and nights tracking, testing, experimenting to find out the best colors, times, lengths, accessories, apps, and more to find this season’s Facebook community manager dos and don’ts.

  5. Social PR Tips to Get Fit for 2013 Digital Marketing

    Social PR Dos If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. They’re the vitamins, nutrients, cardio, weightlifting and supplements that brands need to stay healthy, vital...

  6. 7 Video Tips for Crowdfunding Campaign Magnetism and Results

    DOs Joel shared some crowdfunding video pitch DOs and DON’Ts below given his brand marketing and campaign goals: Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video.

  7. Proper SEO and the Robots.txt File

    Robots.txt Dos and Don'ts Another meta element, if implemented incorrectly, that can also trip up websites is robots.txt. I was recently reminded of this while reviewing the website of a large company that had spent considerable money on building a...