And can it do all that without a Goat 4 Sale, a Fashionista Daddy, a bag of Doritos, or having to Crash the Super Bowl? Can an insurance company use crowdsourcing to take a function typically performed by an ad agency and outsource it to an...
Nevertheless, it looks like Doritos is poised to “Crash the Super Bowl” once again in 2013. For those keeping score, Doritos has won the top spot in USA Today’s Ad Meter three out of the last four years.
Once again, Doritos is conducting a contest offering amateurs the chance to have a self-produced ad run in the Super Bowl. This explains why Doritos is running its venerable "Crash the Super Bowl" contest for the seventh year in a row.
Another one of the best Super Bowl commercials is “Doritos® - Crash the Super Bowl 2010 Finalist - House Rules. Unruly Media has just unveiled a new viral video chart of the greatest Super Bowl commercials of all time.
Notable mentions with similar tactics include Doritos and Pepsi Max. Every year the hype surrounding the Super Bowl isn't limited to the teams playing, but rather the companies vying for a 30 second spot that could set the tone for the rest of the...
However, the Brand Bowl 2011 ranks Chrysler #1 with 32,514 tweets, Doritos #2 with 33,930 tweets, and Volkswagen #3 with 25,674 tweets. Depending on which source you use, either "Volkswagen Commercial: The Force" or "Chrysler Eminem Super Bowl...
Two years ago, Doritos won Ad Meter with a consumer-made spot, and last year it finished as a runner-up with an ad made by an outsider," USA Today noted. The most popular Superbowl ad - the Dorito door-crushing dog - was created by a part-time...
Ranked third is Doritos with a score of 85. DORITOS - Pug Attack -- Crash the Super Bowl 2011 Finalist In the past 24 hours, several more advertisers have uploaded their Super Bowl commercials to YouTube.
Doritos is trying hard to generate some buzz with "Told You So - 2011 Doritos Superbowl Commercial Ad. Told You So - 2011 Doritos Superbowl Commercial Ad But with the Fox Network charging an estimated $2.8 million to $3 million for a 30-second spot...
The most anticipated brand's ads are Bud/Bud Light (63 percent of respondents) and Coca Cola (43 percent), with Doritos (25 percent) coming in third. According to a variety of sources, Google plans to run a Super Bowl commercial in the third...
Doritos was a clear winner and their web site was ready and they had more video/ads on YouTube.all in all an intelligent online awareness. Funny how the Super Bowl interaction with the web differed so much from the recent inauguration.
Doritos annual Superbowl campaign is a great example. Last week at CES, several TVs that were internet-capable were rolled out for the world to see. So what do consumers plan on using their TV internet browsers for?
For example, Akin reminds us that Doritos recently used CrashTheSuperBowl.com. This provides a URL for the consumer that actually used to redirect to http://www.promotions.yahoo.com/doritos. Understanding the mutual impact of offline and online...
Now let's look at Doritos, which has zero sitelinks. Ironically, one of Frito-Lay's sitelinks is to a Doritos page that has more useful information about Doritos than you can find at Doritos.com. Frito-Lay, Doritos' parent company, has sitelinks.
Other winners – again just from a URL visibility standpoint as we are not talking about user experience or the quality of the URLs here – included Audi's Truthinengineering.com, Bridgestonetire.com, Doritos' recycling of the snackstrongproductions...
By neglecting these two channels the night of the game, Doritos missed out on further amplifying its campaign. Doritos, for instance, promoted a contest called Crash the Super Bowl, in which user-submitted commercials competed for the right to have...
During the Super Bowl, however, they promoted the snackstrongproductions.com URL, which is actually a viral site started by Doritos. The interesting thing about this is that a search for “snack strong productions” in Google leads to the number one...
The site seems to have had a bit of an identity crisis, first using the crashthesuperbowl.com domain to drive traffic to the actual page, hosted at a Yahoo subdomain instead of Doritos: promotions.yahoo.com/doritos/.
Doritos You can assume we're in negotiations with YouTube and that those negotiations will be kicked up to the Google level in the hope that we can get to some acceptable position. Engine Watch Blog, along with other items we've spotted but not...
Yahoo Video along with Doritos launched Crash the Super Bowl, a site where consumers can send them homemade Super Bowl commercials, with a chance to make it to prime time. Doritos will then select 5 finalists from all submissions.
