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  1. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    There are some early brand winners such as Doritos, and Bud (Including the Governator himself, Arnold Schwarzenegger). It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close...

  2. The 2014 Super Bowl Commercials Just Kicked Off

    Both football fans and digital marketers can check out the Ad Blitz channel to see "DORITOS - Crash The Super Bowl 2014 - Finalists Announced. Based on new data released by Unruly Media, digital marketers now know that 60 percent of the most shared...

  3. 2011 Super Bowl Predictions: 'Volkswagen Commercial: The Force' Beats 'Audi - Goodnight Commercial'

    Doritos is trying hard to generate some buzz with "Told You So - 2011 Doritos Superbowl Commercial Ad. Told You So - 2011 Doritos Superbowl Commercial Ad But with the Fox Network charging an estimated $2.8 million to $3 million for a 30-second spot...

  4. Will Google run a Super Bowl commercial in the third quarter?

    The most anticipated brand's ads are Bud/Bud Light (63 percent of respondents) and Coca Cola (43 percent), with Doritos (25 percent) coming in third. According to a variety of sources, Google plans to run a Super Bowl commercial in the third...

  5. Super Bowl Ads: The Good, The Bad and The Ugly

    Doritos was a clear winner and their web site was ready and they had more video/ads on YouTube.all in all an intelligent online awareness. Funny how the Super Bowl interaction with the web differed so much from the recent inauguration.

  6. Internet TV: What Do Users Want?

    Doritos annual Superbowl campaign is a great example. Last week at CES, several TVs that were internet-capable were rolled out for the world to see. So what do consumers plan on using their TV internet browsers for?

  7. Measuring the Impact of Multichannel Marketing

    For example, Akin reminds us that Doritos recently used CrashTheSuperBowl.com. This provides a URL for the consumer that actually used to redirect to http://www.promotions.yahoo.com/doritos. Understanding the mutual impact of offline and online...

  8. Need Sitelinks? Show Google Your Site Is Useful

    Now let's look at Doritos, which has zero sitelinks. Ironically, one of Frito-Lay's sitelinks is to a Doritos page that has more useful information about Doritos than you can find at Doritos.com. Frito-Lay, Doritos' parent company, has sitelinks.

  9. Super Bowl SEO: Who Had the Best Organic Gameplan?

    During the Super Bowl, however, they promoted the snackstrongproductions.com URL, which is actually a viral site started by Doritos. The interesting thing about this is that a search for “snack strong productions” in Google leads to the number one...