As for how this plays into Panda, the point is that large sections of content on a site that has no imperceivable value are likely to be seen as doorway pages, and doorway pages are a signature for a poor quality site.
Site appears to consist of low-quality or shallow pages which do not provide users with much added value (such as thin affiliate pages, doorway pages, cookie-cutter sites, automatically generated content, or copied content).
Doorway Pages These are thin content pages/sites that exist only to capture search traffic and then to get people to go to another site (in this case the site with the penalty). It served no other marketing purpose at all.
Doorway pages If your site is giving Google 404 errors, then you're losing site links and Google isn't able to serve site pages. This can be highly problematic if it is a high percentage of site pages and it is not rectified quickly.
Otherwise, Google doesn't want to highly rank the same content with one different link, as that's close to doorway pages. In Google’s view, if a website can create pages that give users basic information that takes 3 seconds, then it’s fair for...
Doorway pages. Essentially if someone is keyword stuffing around given terms, they will be in a more unnatural usage than user queries and known good pages. Link stuffing: Creating a ton of low-value pages and point all the links (even on-site) to...
One affected site had too many doorway pages with city/state pages. Google specifically mentions that doorway pages, which are only built to attract search engine traffic, are against their webmaster guidelines.
Hidden doorway pages Another update, another dose of mayhem. This time the mayhem is called Penguin. As with all Google updates over the years, there have been winners and losers. Before we start panicking, we should remember that for Google to...
Doorway pages. Is it one or more pages that have been affected? In most cases there are some common elements that will emerge as you start to look deeper at which pages have been affected. If we note that a large number of pages have been affected...
If the majority of your pages match the descriptions of scraped, auto-generated, doorway, or “thin” content, you may already be penalized in the search results, without even realizing it. If you have nothing original to say, there's no reason for...
Doorway pages - multiple landing pages that all direct user to the same destination Social media pages for companies cannot. There are several pages of examples within the guide. Spammy” pages should not get a Useful rating.
Other noteworthy buys include Zagat and BeatThatQuote.com (which Google was forced to penalize for using doorway pages). As such, they continued to expand on their Google Instant offerings rolled out last September, adding Instant Previews, Pages...
This isn’t an article about doorway pages or cloaking; rather, it’s about problems with the canonical form of the URL for your pages. You may think that you don’t have an issue, because you’re using the canonical tag, or you’ve got redirects set up...
Another website has suffered the wrath of Google after it was exposed for using doorway pages and gateway sites, buying links that pass PageRank, and using paid blog reviews. With Google's Panda Update, low-quality content can impact an entire...
Former Google Web Spam team member Hessam Lavi has outed Hugo Boss for using doorway pages. Interestingly, the cache shows the differences and if you look at the pages with javascript turned off the redirects can be found in the no script tags.
Another website has suffered the wrath of Google after it was exposed for using doorway pages and gateway sites, buying links that pass PageRank, and using paid blog reviews. The twist: Google just bought this company less than 24 hours ago.
Don't just build a bunch of pages, link to these "doorway" pages in the footer of the website, and think this adds value to the user experience. Once you've developed a list of keywords to target, find a place for the content/pages to exist.
Nearly every Web publisher knows of competitive Web sites that buy links, implement link spam schemes, use doorway pages, or use other spammy techniques without getting penalized. Focusing on keyword meta tags, keyword stuffing, and hoarding...
In most cases, if you want long-term results without sacrificing user experience consistency, you should optimize your actual content versus trying to create circa 2001 "doorway pages. SEO Landing Pages: Another outdated tactic is building landing...
This is much like the old school "doorway pages" which became outdated with the addition of links into search engine algorithms. When analyzing the conversion performance of organic-ranked pages versus specialized paid search landing pages, the...
