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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Up first was Jordan Kasteler (@JordanKasteler) of Red Door Interactive. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not...

  2. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    Only the first 150 people with a ClickZ Live event pass to show up will be let in, with a suggested donation of $40 at the door and a complimentary cocktail awaiting inside. This is one of the reasons ClickZ Live places such an emphasis on...

  3. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    We remain deeply concerned about a ruling that opens the door to a censoring of the past without any proper checks and balances. Google plans to flag links that it censors due to Europe's recent "right to be forgotten" ruling.

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Zuckerberg mentioned the Nest thermostat and other smart devices for alarms, door locks, etc.that collect information and keep you up to date. The new ClickZ Live conference series kicked off in New York this morning with a keynote from Randi...

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa unlocked the door to her apartment, and drifted in. As she headed toward her office door her phone rang. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss...

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Integrating Google AdWords and Google Analytics makes for a data...