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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    However, new applications that integrate big data sources into traditional effectiveness measurement has opened the door to substantially increased sample sizes, which not only improves the statistical reliability of the reported results, but also...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    I don't see conspiracies lurking behind every door. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any...

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    Three weeks later the police were at his office door, leading him away in handcuffs… Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct...

  4. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    You know in the beginning of the movie when The Dork tells The Girl Next Door to forget her crush on the Really Hot Quarterback and find someone who will respect and honor her like she deserves? Let's be real: Microsoft is no stranger to bad...

  5. Beware of Red Flags When Searching for SEO or Web Dev Services

    Watch your step on the way out the door as there is a high probability of losing your footing and succumbing to a terrible fall from the oil slick pouring out of their mouths. The number one goal to you is providing top-notch customer service...

  6. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Multi-location brands often lack the bandwidth to manage more than a handful of location pages at the corporate level, but handing the controls over to franchise or branch managers opens the door to inconsistent brand messaging and page post...

  7. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    Having this data together opens the door to innovative ways to understand users, their actions and the effect of media on them – such as optimizing based on engagement levels. As Google’s Enhanced Campaigns announcement news has reminded us, it’s...

  8. Google as Your Identity Provider: Where Are We Now?

    Finally there is security, the one strong door theory. Because there is no such thing as a door strong enough to keep all those who want in, out. One Strong Door Where one door is less safe than many (one access point vs.multiple log-ins), your...

  9. After Panda & Penguin, is Google Living Up to Its Great Expectations?

    They basically opened the door to all the spam concepts that they are now fighting today. Not really – it’s all about Google today because Google is the most used search engine. Google, like any other software, evolves and corrects its own bugs and...

  10. Google Warns Secretive Government Group Could Kill Open Web

    The so-called closed-door meeting is however inclusive of 193 national delegations which are participating in WCIT-12. Google has slammed an upcoming meeting of the International Telecommunications Union (ITU), set for Dec.in Dubai, which the...