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  1. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    About the only thing missing from this obituary notice was the name of a charity where YouTubers could send donations in lieu of flowers. A small army of commentators have already commented on YouTube's decision to retire Video Responses.

  2. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  3. Top 5 Micro-Conversions You Should Measure

    Most free or open-source software organizations cover costs by soliciting donations and by offering commercial support. How many? Many organizations only measure toward one goal. Retail businesses that sell online typically measure completed sales...

  4. Leveraging Facebook Ads for Obscure Charity Donations

    The goal for these ads, in addition to raising awareness, is to encourage donations, so we’ll add an age and graduation qualifier as, statistically speaking, these folks are more likely to have money.