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  1. 4 Ways to Rethink a Facebook Advertising Campaign

    Think creatively about what will specifically appeal to your target audience in terms of a sweepstakes, contest, or charitable donation. Maybe it’s offering an opportunity to win a really cool prize or maybe it’s a cause-based donation in exchange...

  2. Leveraging Facebook Ads for Obscure Charity Donations

    Let’s focus on targeting people who would be most likely to support charities and in the end make a donation. Facebook has been taking strides to make targeting a breeze, almost a no-brainer, when using Broad Category targeting.

  3. How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories

    Donate (e.g.car donation centers," "donating a used car"); 2.5 percent; $42.02 Insurance keywords are the most searched for on Google, making insurance the most expensive category on Google AdWords and the top PPC money-maker for Google.