I should only optimize for the dominant or official language in each country. Is the official language of a country its dominant language in search? A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their...
Promote non-branded search referrals by helping customers make informed decisions, while speaking their language. Resist the temptation to limit website content to industry jargon, internal language or sales copy.
Yandex is the primary and most popular of all Russian-language search engines with significant market dominance in Russia. Started in 1998 as a university project by Stanford University students Sergey Brin and Larry Page, Google is now the...
You might think that all your communication and online marketing can be done in English, since English is the dominant language of the Internet. Although that may be true, people do tend to put more trust in websites in their own language...
Language software company Rosetta Stone complained that users searching for their software were being misled and confused by competitor and counterfeiter sponsored links, from which Google directly profited.
Regardless of what language your website is written in, keywords are the answer to getting it ranked highly on search engines. Remember though that people don’t search for things using corporate technical language.
HTML5 has become the new flavor for rich media development and with this new direction of Adobe combined with the growth of mobile devices to access the web, it would seem as if Flash may become a deprecated programming language eventually.
Once the URL rater understands the query based on task language and location, as well as its dominant interpretation (the most common users have in mind), they look at the user’s intent based on “Do-Know-Go” classifications.
Local search engine Yandex has a 62 percent market share, largely because they handle the complicated Russian language better. Like Brazil, Russia is estimated to reach over 200 million mobile subscribers by 2014, but unlike Brazil, Google...
The Google block feature is rolling out today and tomorrow on Google.com for English language results. Google knows they are the dominant player and that marketers and businesses need them -- so they ride out the complaints and know these people...
When Google entered it was said it would never understand or be able to deal with the Icelandic language, as it was too complex. I'll shine a light on the development of some of the biggest markets outside of the English language by reviewing and...
Will linking from the dominant language have an impact on all SERPs? Will Chinese become the competitive language and English become a little more open? While China surpassed the United States for internet user population about a year ago, it now...
Forget Clicks, iProspect Study Shows Ad Impressions Drive Purchases Yandex now offers an English language index and Baidu has opened offices in Silicon Valley. Search-centric will be a huge topic in coming years, including voice, language, and geo...
Just another good reason to have a Russian language social media presence! Good news for online marketers with Portuguese language skills -- Brazilians are massive social media fans. Facebook clone RenRen has 17 percent market share and is the...
A clever solution to get every product indexed, in the right language, and show visitors from specific countries the right stock. If you don't speak the consumer's language, how will they ever find you?
The crucial lesson here: developing SEO specific to each country's dominant search engine is just as important as creating language- and culture-specific websites in the first place. When it comes to creating websites for foreign language markets...
Language, and especially the English language, is such that many words have multiple meanings, often completely unrelated. It can also have a big impact in cases where a brand has appropriated an everyday word from the language (e.g.
The thing is, even though English is traditionally the mother tongue of the Internet, 78 percent of web surfers don't speak English as their first language (in fact, China will soon be the dominant language in terms of users, if not pages, with...
In many cases, it may make sense to spend your time increasing performance of multiple non-English markets, rather than overhauling your whole operation to reach a single English-language market. If it's a language unique to a country (e.g.
For new domains, brand terms should rank nearly immediately after the first crawl -- maybe not first however, as Rosetta experienced after launching and finding Apple and the language software ahead. I can't claim as dominant of a performance by...
