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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Because of the Chinese language's many dialects, typing in keywords is difficult for the average surfer (e.g.weather forecast" has more than 200 different variations) Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the...

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    I should only optimize for the dominant or official language in each country. Is the official language of a country its dominant language in search? A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their...

  3. CIVETS: New Global Marketing Opportunities in Emerging Economies

    You might think that all your communication and online marketing can be done in English, since English is the dominant language of the Internet. Although that may be true, people do tend to put more trust in websites in their own language...

  4. Mobile Search Marketing for BRIC -- Country by Country

    Local search engine Yandex has a 62 percent market share, largely because they handle the complicated Russian language better. Like Brazil, Russia is estimated to reach over 200 million mobile subscribers by 2014, but unlike Brazil, Google...

  5. Top Level Trends of SEM Worldwide in 2010 and 2011

    When Google entered it was said it would never understand or be able to deal with the Icelandic language, as it was too complex. I'll shine a light on the development of some of the biggest markets outside of the English language by reviewing and...

  6. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Forget Clicks, iProspect Study Shows Ad Impressions Drive Purchases Yandex now offers an English language index and Baidu has opened offices in Silicon Valley. Search-centric will be a huge topic in coming years, including voice, language, and geo...