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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Tools like Majestic/OSE can be used to find top content pages on a domain, both yours and your competitors. Think more about the strength of the page than the domain. Think about what great content looks like; it's not just about publishing a piece...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The best way of repositioning your own thinking is to ask the following question of your domain: "What content would we create if we were the leading magazine for our industry? By typing in a number of key phrases into the tools, you can quickly...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the tool reports back. Competitor Domain Research By entering a competitor's domain, you can immediately see approximately how much they are...

  4. How to Dominate the Entire First Page of Google

    For your brand domain, head over to Google Webmaster Tools and audit your current site links. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through...

  5. How Link Building Changed in 2013

    A domain crowding update, also in May, sought to alleviate the problem of having multiple results from the same sites for a query. I turned to Duane Forrester, who manages Bing Webmaster Tools, for this one but in a nutshell, he backed up a lot of...

  6. Localization for International Search Engine Optimization

    If you have people on the ground in your target countries and regions, you should also have them blogging and contributing content on the target domain, subdomain, or subdirectory as well. You can do some preliminary research using Google's Keyword...