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  1. Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

    Or worse, you're a multinational company, but your country level top-level domain is making ranking outside of your country an issue, even when it ranks fairly well within the country. If you have a site impacted by ccTLDs, you can update your...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Tip: Tier creation costs by content quality (e.g.length, sentiment, images, uniqueness) and/or Domain Authority levels. Software / Online Tools For ROI calculations, use your actual CTR values available via Google Webmaster Tools.

  3. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Based on their domain authority, which they built up over years, those sites began ranking for target keywords when the content didn’t deserve to. They had built up strong domain authority and wanted to use that authority to drive organic search...