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  1. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    But checking the archive, doing some searches in both Google and Bing, and asking the seller for specific analytics or Google Webmaster Tools data can help ensure that you're either starting with a clean domain, or you will at least have a better...

  2. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Managing search performance for your website is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Some other best practices with domain names are: Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com).

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Basically, as websites gain domain authority, they can get away with producing less-than-optimal content (and that content could still rank well). This specific report covers content that was receiving a lot of Google organic traffic prior to a...

  5. Localization for International Search Engine Optimization

    If you have people on the ground in your target countries and regions, you should also have them blogging and contributing content on the target domain, subdomain, or subdirectory as well. Localization is important to international search engine...

  6. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    If you want to see what your domain looks like from Google's perspective and see the cleanliness of your page titles, type in “site:” and then your domain name without the “www. How to Find the Tool: Located under Search Appearance.

  7. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Now, product pages with light content can still rank well where domain strength helps supersede potential thin content issues. Many ecommerce sites host category pages with a range of filters to help users easily navigate their site and drill down...