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  1. Forget Big Content – Small Content Is Critical to Search Success

    The best way of repositioning your own thinking is to ask the following question of your domain: "What content would we create if we were the leading magazine for our industry? Read any popular digital marketing thought leadership blog and you'd be...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    For example, using rel=canonical to point to the original content on another domain (via the cross-domain canonical tag). Each site that experienced a serious drop was in a different niche, so this wasn't a specific category that was targeted (like...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    It actually functions as a "recursive name server, providing domain name resolution for any host on the Internet. These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy.

  4. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    But checking the archive, doing some searches in both Google and Bing, and asking the seller for specific analytics or Google Webmaster Tools data can help ensure that you're either starting with a clean domain, or you will at least have a better...

  5. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Managing search performance for your website is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Some other best practices with domain names are: Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com).