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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Keywords are the root of all search marketing efforts, so knowing this information for each keyword keeps you ahead of the competition. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    If you don't target the root of the problem, you have little chance of recovering. Basically, as websites gain domain authority, they can get away with producing less-than-optimal content (and that content could still rank well).