Exact match domain names. Tired of Penguin 2.0 related posts yet? Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change. Who got hit the worst?
With the stakes so high it comes as a bit of a shock to see well-known established companies forgetting to register domain names associated with their nicknames. Some companies are indeed becoming wise to the issue of nickname domain names and...
Are you using keywords when domain names should be used? Back in 2008, I ranked a website in the top 15 for a one-word term in competitive vertical with no links, a domain that was less than a year old, four weeks from launch, with 1,500 pages of...
Syndicate: The "build it and they will come" philosophy doesn't work on an Internet with more than 500 million active domain names. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their...
A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for Conductor) – shows that Google is surfacing Google+ accounts for...
In the long run, the brand names secure rankings through depth of content, trust in brand, and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question)"
Be Consistent With Domain Names Some other best practices with domain names are: Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub...
Some of you are kicking butt and taking names; others may have given up already. The most common category for the top-scoring keywords is "Computers_t accurately describe the client’s business or offer (not to mention the fact that domain...
It is always smart to set alerts for your brand names, product names, and key employees. It will, however, still be visible on the next page, and in cases where the negative message is situated on a domain like CNN.com, it's very hard to beat it...
Under-optimized image names or use of standard filenames. The tool will check the header status of all URLs found on the site if you enter the root domain. Unless you’re Amazon, it’s the quietest time of the year for most of us in the SEO industry.
NYC birth names count – female (Lots of Isabellas) Embed the image in a page on your core domain surrounded by relevant copy. Case in point? The New York City Open Data Project kicked off in 2010 and enshrined into law by Mayor Bloomberg in 2012...
The websites, all of which had .pk for Pakistan domain names, mostly had their usual content replaced with a photo of two penguins and the text "Pakistan downed". Hundreds of websites with .pk domain names were defaced, all because hackers were...
Best practice involve researching keywords, starting with the most highly relevant core terms around brand or organization names, and then moving further out to include potential keywords around activities, oversight, and finally related news or...
Google is however looking at ways to see if this exact match represents brand names and topic authorities or just someone that grabbed the domain early enough (EMD update). Transactions also need to be handled on the same domain to be more...
How Google Names Its Algorithm Updates & Products So far this year, search relevancy revisions have included query interpretations, redefining more authoritative results, expanding domain diversity, determining official pages, defining high-quality...
Moreover, while the above-description focused on detecting commercial queries, implementations consistent with the principles of the invention are equally applicable to detecting other types of queries, such as queries for geographic information...
A big change seems to be underway on Google, most likely designed to give brands more control of the search results associated with their brand names. Google is now showing three less results on searches for brand names (7, rather than 10).
The websites try to avoid detection by Google's Safe Browsing service by adopting several techniques, such as "rapidly changing their location through free web hosting, dynamic DNS records, and automated generation of new domain names".
District Judge Lucy Koh said the plaintiffs had shown economic injury could occur through Facebook's use of their names, photographs, and likenesses. The acquisition of Face.com brings their technology in-house for Facebook and gives them control...
Here are the names of all the contested gTLDs, followed by the total number of applicants in parenthesis: app (13) baby (5) blog (9) book (9) buy (5) cloud (7) corp (6) cpa (6) dds (2) dev (2) diy (2) docs (2) dog (3) dot (2) drive (2) earth (2...
