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  1. Learning to Carry Your SEO Baggage

    Creating a new domain, but 301 re-directing an older domain into it, is like legally changing your name; the records associated with the last one still exist. The new domain name may cover some sins for a little while, but eventually they could...

  2. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Use "WWW" in Your Domain Name Including the "www" in the domain name increased clickthrough rate by nearly 16 percent in our research. Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click...

  3. Native Advertising for Small Business: The Missing Link?

    This in turn increases a site’s domain authority, which then makes the entire search marketing campaign all the more successful. As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that...

  4. SEO Is No One-Trick Pony

    There are reasons why you might consider sub-domain versus sub-directory versus a separate domain. You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few.

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    It actually functions as a "recursive name server, providing domain name resolution for any host on the Internet. After all, a rose by any other name and all. These words all have very specific meanings when it comes to search engine optimization...