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  1. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Finally, he may conclude his purchase by visiting the site directly, having bookmarked it after previous visits, or simply remembering the domain name. How often do you walk into a store you've never heard of, on impulse, and buy the first thing...

  2. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    We'll use "Contains" for the first filter and enter your website's full domain name (including protocol) in the text box for the HTML code (i.e.http://www.example.com). If the page still contains your full domain name in the source code, then there...

  3. How to Dominate the Entire First Page of Google

    For your brand domain, head over to Google Webmaster Tools and audit your current site links. In order to optimize your logo for your brand term make sure to include your brand in the image file name, URL where the image is hosted, alt attribute...

  4. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    If the brand is in the domain, this is already going to be a known match for the query. In a search for “popcorn maker,” the first result is a company’s name, followed by an Amazon category. In a search “prom dresses under $100,” however, Nordstrom...

  5. Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

    Or worse, you're a multinational company, but your country level top-level domain is making ranking outside of your country an issue, even when it ranks fairly well within the country. The new list of Generic Top Level Domains (gTLDs): aero .biz...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    DNS In Kenya Hijacked By Bangladeshi Hacker – International Business TimesSome users visiting google.co.ke (as well as LinkedIn, Microsoft, and other sites) were redirected to a different website with a large "Hacked" stamp thanks to a DNS (domain...

  7. March Madness = Search and AdWords Madness?

    Domain Adwords history for ncaa.com show that March is one of the only months that they concentrate on for the entirety of the year (besides employing a few ads focusing on NCAA football in November and December, which isn't quite as popular).